TAMPA, Fla.--(BUSINESS WIRE)--Aptaris, an enterprise marketing and promotions management innovator, and Adergy, a leading provider of location-specific audio marketing and music, announced a marketing agreement to collaborate on client programs that will enhance in-store promotions, lift sales and increase customer loyalty.
“We’re continuously looking for ways to elevate our clients’ promotions, gain greater consumer awareness and accelerate sales,” said Tom O’Reilly, CEO of Aptaris. “By combining Aptaris’ data-driven analytics and campaign optimization software with Adergy’s hyper-localized audio marketing services, our clients can customize their messages like never before. Shoppers will hear promotions when key buying decisions are being made. That’s powerful, memorable marketing.”
The Aptaris software tabulates current and historical consumer data that informs marketers and merchandisers about the highest performing promotions. When integrated with highly targeted messages that include audio advertising, music and scent marketing at the pivotal point of sale, the shopping experience becomes more engaging, entertaining and effective.
“Leading supermarkets and drug stores are already working with Aptaris and Adergy,” said John Greenfield, president of Adergy. “The addition of Adergize™ My Brand to Aptaris’ focus on omni-channel marketing will allow retailers to maximize promotional dollars with their CPG partners. It’s a turnkey program that will drive results for all involved.”
Aptaris’ comprehensive solutions deliver greater visibility and control across the entire enterprise – for marketing, merchandising, creative and finance departments. Viewing real-time data allows agile business decisions and the ability to take advantage of new promotional opportunities.
Aptaris connects the entire marketing and promotions management process for seamless omni-channel customer communications. Aptaris streamlines systems, processes, and data – from the moment of deal initiation through implementation to settlement and post-promotion analysis. Retailer merchandising, marketing, advertising, and store operations departments work better together to quickly identify opportunities, improve communications, get more from budgets and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors. www.GoAptaris.com.
Adergy is a leading provider of store-specific audio advertising that lifts sales of promoted items and increases customer loyalty through word of mouth marketing. Adergy delivers 12,500 location-specific, audio advertisements weekly to help differentiate, increase sales and lift loyalty for supermarket clients. Owning the exclusive Music Choice delivery rights to all supermarkets and drug stores in the U.S., Adergy holds five U.S. trademarks and a patent-pending mark to lead the industry with smart innovation and technology. Learn more at www.Adergy.com.