REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and enterprise marketers, today announced an integration with Marketo (NASDAQ:MKTO), the leading provider of engagement marketing software and solutions. Rocket Fuel is now integrated with the new Marketo Ad Bridge, which launched today at the Marketing Nation™ Summit 2015 in San Francisco.
Marketo Ad Bridge connects digital advertising efforts to an overall engagement marketing strategy so marketers can find and attract the right prospects and move them through the customer journey. With this integration, Rocket Fuel can ingest marketers’ first-party data to automate individualized, one-to-one marketing across all paid and owned channels. Rocket Fuel’s AI-powered decision engine enables the development of data-based marketing and the ability to nurture and move targets through the funnel. This precision approach, which goes across marketing touch points, helps marketers to achieve their best business outcomes.
“Key here, and not to be missed — data can now flow back and forth, all in real time, between Marketo and the Rocket Fuel Digital Marketing Hub,” said Simon Hayhurst, Senior Vice President, Product Marketing at Rocket Fuel. “Rocket Fuel clients using Ad Bridge will have a unique benefit: each action informs the next, making each marketing decision in the customer engagement journey more intelligent than the last.”
With these new capabilities, a client in the travel industry could, for instance, track the seasonality of its customer’s travel purchases. Because data in Rocket Fuel’s system flows into Ad Bridge, and that client can use its data on the Rocket Fuel Digital Marketing Hub, that travel industry client could anticipate the next trip a customer might be thinking about — including destinations, lodging, restaurants, and activity preferences — and engage the customer in paid or owned media months prior to their next anticipated trip.
“Bringing Marketo’s rich customer data into the Rocket Fuel Digital Marketing Hub enables marketers to effectively engage customers with the right message in the right place at the right time,” said Emir Elliott-Lindo, Vice President of Business Development at Marketo. “Jointly, we look forward to strengthening our customers’ overall engagement marketing strategies.”
About Rocket Fuel
Rocket Fuel combines the science of artificial intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns® platform to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September 2014, Rocket Fuel now offers a complete digital marketing hub for the world's most innovative, always-on marketers. The hub includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels, and personalize customer interactions. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.
Marketo (NASDAQ:MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo’s Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,750 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.