THE DECODED COMPANY Wins Gold Axiom Award for Best Business Technology Book

TORONTO--()--The authors of THE DECODED COMPANY: Know Your Talent Better Than You Know Your Customers (Portfolio/Penguin) are proud to announce that their New York Times bestseller has won a 2015 Gold Axiom Business Book Award.

Tied for top honors with Walter Isaacson’s The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution (Simon & Schuster) in the Business Technology category, The Decoded Company is the first book about using big data in the workplace. It reveals how a growing number of industry-leading companies like Google, Starbucks, and Whole Foods are decoding employee work data in the same way that Facebook, Netflix, Spotify and other apps decode customer data to personalize, simplify and enhance the user experience.

“We are grateful to Axiom for recognizing The Decoded Company as one of the best business books in the world and feel incredibly honored to stand shoulder to shoulder with Walter Isaacson,” said co-author and Klick Inc. CEO Leerom Segal.

Co-author Jay Goldman added, “We want to thank all of the readers and companies who have reached out to us to let us know that The Decoded Company has resonated with them and prompted them to explore data-driven, talent-centric management approaches that will make their employees more engaged, happy, and productive.”

Based on the overwhelming interest in The Decoded Company and Klick’s enterprise operating system Genome (also profiled in the book), the company is launching Sensei Labs to reinvent the technology of management, culture and engagement and help companies evolve and execute faster.

PRAISE FOR THE DECODED COMPANY:

“With plenty of examples of decoded companies…Segal shares how we can all use data to make better business decisions.” – Fast Company

"THE DECODED COMPANY is a management toolkit for the future, offering a strong vision and a practical approach of what an organization can be when it is as connected as its customers already are." – Professor Klaus Schwab, Founder/Executive Chairman, World Economic Forum

“Fascinating in terms of getting to know your employees better.” – Bloomberg Radio

“THE DECODED COMPANY shows you how to build truly 21st century operating systems that use data to empower talent, creating not just efficiencies but true capability across your entire business.” – Don Tapscott, International bestselling author, Rotman School of Management, University of Toronto

ABOUT THE AUTHORS:

LEEROM SEGAL is a co-founder and CEO of Klick Inc. He has won numerous awards as a leading young entrepreneur. AARON GOLDSTEIN is a co-founder and COO of Klick, responsible for orchestrating the creative application of technology that drives the company’s operations. JAY GOLDMAN is Managing Director of Klick’s Sensei Labs and has been published in the Harvard Business Review. RAHAF HARFOUSH is a technology author and lecturer.

Contacts

Klick Inc.
Sheryl Steinberg, 416-214-4977 ext. 2412
Director, Communications
pr@klick.com

Release Summary

New York Times bestseller The Decoded Company has won a 2015 Gold Axiom Award, sharing top honours with Walter Isaacson book in the best business technology category.

Contacts

Klick Inc.
Sheryl Steinberg, 416-214-4977 ext. 2412
Director, Communications
pr@klick.com