Marketing Vet Launches New Training Company to Address Pervasive Communication Deficits in American Companies

Mary Lin Muscolino’s CQintel leverages the forgotten art of emotional and social competence to boost organizational performance.

CHIGAGO--()--Technology has made it possible to communicate instantly with anyone in the world, but people are no closer to understanding one another – and business is suffering for it.

After two decades at the upper echelons of the marketing and advertising industries where she was often required to step in and remedy interpersonally challenging situations, 42-year-old Mary Lin Muscolino has founded a new company to help twenty-first century business executives gain emotional intelligence skills.

The organization, CQintel, customizes a program developed by the Liautaud Institute at the University of Illinois at Chicago. The course uses rapid group learning to increase participants’ emotional and social competence (ESC) scores by nearly 25 percent. According to researchers at Rutgers University, leaders with high ESC add an estimated 127 percent more to their companies’ bottom lines.

“People don’t know how to have difficult conversations anymore,” said Muscolino. “It’s so much easier to avoid them by texting or emailing. However, since a lot of technology doesn’t enable you to infer tone, misunderstandings are derailing business operations left and right.”

CQintel’s training programs use experiential learning, repetition, positive/negative reinforcement, and long-term group support to achieve measurable, sustainable improvement in self-awareness, relationship building, leadership ability, and employee engagement and performance.

Consulting firm The Solstice Group was one of the first to pilot CQintel’s program. “One participant commented on how good it felt to share with each other without the use of technology. This program helped us realize the power of disclosure, communication, and appreciation to create group connection and cohesiveness,” said Solstice’s moderator Derrick Johnson.

CEO Muscolino, an active member of the women’s entrepreneurship community, served as executive vice president at Chicago-based marketing agencies The JAY Group and Marketing Support, Inc. prior to starting CQintel. She is known for her ability to design effective communication strategies that address the most critical customer needs.

For more information about CQintel, its offerings, or Mary Lin Muscolino, please visit CQintel.com or contact Alexandra Levit.

Contacts

CQintel
Alexandra Levit, 708-927-8545
alexandra_levit@hotmail.com

Release Summary

Chicago marketing vet founds new training company to help twenty-first century business executives gain emotional intelligence, communication, and leadership skills.

Contacts

CQintel
Alexandra Levit, 708-927-8545
alexandra_levit@hotmail.com