GREENWICH, Conn.--(BUSINESS WIRE)--The United States Polo Association® (USPA) and Greenwich Polo Club, in partnership with Town & Country magazine, are excited to present one of polo’s most prestigious competitions in the United States, the East Coast Open (#EastCoastOpen). Sanctioned by the USPA, the National Governing Body of the sport of polo, the 2015 East Coast Open will be held at Greenwich Polo Club. The public matches will take place over three consecutive Sundays in Greenwich, CT and in close proximity to New York City where the first polo match was played in the United States more than 125 years ago.
The 20-goal tournament will commence on Sunday, August 23, 2015, continue on Sunday, August 30, 2015 and conclude with the Championship Match on Sunday, September 6, 2015. The USPA will live stream the Semi-Finals on ChukkerTV, and NBC Sports Network will air a 60-minute National broadcast of the East Coast Open Final on September 13, 2015. The growth in the popularity of polo has grown consistently in the past two years, which is reflected in a nearly 20% increase in viewership since its first broadcast on NBC SN in 2013.
“Not only does 2015 mark the 125th Anniversary of the USPA, it is a key opportunity to bring attention to the sport with this historically-rich and now nationally-televised tournament, taking place at one of the top East Coast polo clubs,” said USPA CEO Peter Rizzo. “The East Coast Open joins the likes of The US Open Polo Championship® as one of our signature and most celebrated events of the year.”
The East Coast Open was founded in Rhode Island in 1905 and was played until World War I. It had a renaissance starting in 1978 when Donald Little, then President of the USPA and Captain of the Myopia Polo Club, resurrected the tournament and brought it to Myopia Polo Club in South Hamilton, Massachusetts where it was played until the early 2000’s. At its height 13 teams played in the 14-20 goal tournament, including many 10 goal players such as Mariano Aguerre, Mike Azzaro, Tommy Biddle, and Gonzalo Pieres, Sr. who inspired a lot of today’s players to pick up their mallets.
Since 1905, the Perry Cup trophy has symbolized this high-goal championship and winner’s names are forever memorialized on the trophy. The world’s elite polo players are expected to descend on the town of Greenwich, Connecticut this summer to compete for this illustrious prize and determine which names will join polo greats etched into the storied trophy. The Perry Cup is currently being restored and will make its second renaissance debut this summer at Greenwich Polo Club in time for the East Coast Open.
“We’re very happy that the USPA and Greenwich Polo Club are joining to host the 2015 East Coast Open, which we believe will be a spectacular finish to the summer season of high-goal polo that starts in June,” said Peter M. Brant, Founder of Greenwich Polo Club. “We expect this year’s East Coast Open to draw the best high-goal players from around the globe to compete for the title and to have their names added to the Perry Cup. Fans will get to experience world-class polo played at a beautiful venue and for the first time, the tournament will stream live and culminate with a nationally televised broadcast.”
Presented in part with Town & Country magazine, the East Coast Open estimates attendance of 10,000 spectators; offering luxury brands a variety of marketing opportunities yielding high visibility in an elegant and social setting, and a unique opportunity to connect with one of the world’s oldest and most powerful sports.
Like Town & Country, Polo has a rich history steeped in tradition that continues to stand the test of time. The magazine will host its own beautifully outfitted VIP hospitality tent, under which guests will enjoy an unprecedented experience while mixing and mingling with some of the world’s top luxury brands. East Coast Open tickets will go on sale on May 15, 2015 and will be available for purchase at: GreenwichPoloClub.com/ECO.
About The United States Polo Association®
Founded in 1890, the United States Polo Association (USPA) is the national governing body for the sport of polo in North America and is the second oldest sport governing body in the United States preceded only by the United States Tennis Association. With over 270 member clubs and 40 national tournaments, the USPA governs polo handicaps, tournament rules and safety regulations, to ensure the welfare and being of both horse pony and player. Funded by sales from the officially licensed consumer brand, U.S. Polo Assn., the USPA purposefully re-invests revenue by underwriting numerous association services and player development programs to expand and sustain the sport of polo. For more information, please visit www.uspolo.org or follow us on Twitter and like us on Facebook.
About Greenwich Polo Club
Established in 1981 by Peter Brant, the Greenwich Polo Club is the venue for high-goal polo during the summer season in the U.S. Nestled in the beautiful backcountry of Greenwich, CT and internationally recognized for its rosters of legendary teams and players, Greenwich Polo Club hosts public USPA high-goal polo matches on Sundays throughout the summer. For more information, images, player information and team stats about Greenwich Polo Club, please visit greenwichpoloclub.com, follow us on Twitter and like us on Facebook and Instagram. #GreenwichPolo is the official hashtag for the season.
About Town & Country
Town & Country (www.townandcountrymag.com) has chronicled American life since 1846, always putting an emphasis on people of style and accomplishment who give something back to the world, whether in service, philanthropy or creative endeavor. Combining the highest level of reporting with the very best photography, Town & Country is an acute observer of the broader social landscape, documenting notable weddings and parties, chronicling the pastimes and passions of leading figures and families everywhere, and casting an anthropological eye on the lives of the rich and powerful. The magazine is a trusted source of privileged information, taste and unpretentious fun – in short, an irreplaceable guide to the very best that the world has to offer. Town & Country Weddings, established in 2003, and the newly revived Town & Country Travel, are published biannually. Town & Country is published by Hearst Magazines, a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching nearly 81 million readers in print (Fall 2014 MRI gfk) and nearly 44 million site visitors each month (comScore). Follow Town & Country on Twitter at @TandCMag.