DENVER--(BUSINESS WIRE)--Placeable, the leading provider of cloud-based local digital marketing automation for enterprise brands, is giving marketers new insight by illuminating the ecommerce benefits from local digital marketing after surveying more than 2,000 consumers about online searching and shopping behaviors.
For retailers that sell both online and in stores, perhaps the most important insight discovered by Placeable is that a significant proportion of shoppers begin their online searches looking for nearby physical stores – but ultimately make their purchases online. The revelation suggests that this “local search” channel represents a potentially huge untapped source of ecommerce traffic and revenue growth for retail brands. If executed correctly, a local search strategy can use a retailer’s physical store footprint to generate incremental online sales.
“We have been extremely interested in the brick-to-click segment at Placeable, because we’ve known that a local search can be used to drive online conversions,” said Ari Kaufman, CEO at Placeable. “We conducted this consumer research because we wanted conclusive data. Retailers with strong ecommerce practices stand to drive substantial revenue if they properly leverage their physical footprints to coordinate local search activity and ecommerce. These marketers traditionally rely on extensive attribution measurement to allocate and adjust their online spend. This data proves that the approach should be applied to local digital marketing, not only to drive in-store activity, but to drive ecommerce as well.”
In addition to dispelling the fallacy that shoppers searching for a physical store location don’t buy online, Placeable’s research uncovered other insights, including:
- Millennials are actually more wary of digital wallets than their less tech-savvy elders
- Consumers prefer to shop on a laptop computer over a tablet
Read about more ecommerce misconceptions and realities in Placeable’s Six eCommerce Myths. Also check out House of Carts: U.S. eCommerce in 2015, Placeable’s new infographic on today’s online shopper.
Placeable helps large advertisers capture and convert customers both online and in-store by maximizing the value of location information and return on investment from local digital marketing activities. With Placeable’s cloud-based platform, brands and agencies manage and distribute accurate local information and offers to consumers across the major sources of traffic on the Internet, including local pages, search engines, social networks, and directories. Placeable’s platform manages and distributes information about millions of locations worldwide for enterprise customers that include AAA, Advance Auto Parts, Bank of America, Jackson Hewitt, Nationwide Insurance, Red Robin Restaurants, Smashburger, U-Haul, and Western Union. Placeable is based in Denver, CO. For more information visit http://placeable.com/.