Melitta USA Launches Keurig® 2.0® Compatible Single-Serve Coffee

Continues Long-Standing History of Quality and Technological Innovation in Coffee

CLEARWATER, Fla.--()--Melitta USA, a brand well-recognized for exceptional quality in all aspects of coffee and coffee preparation, is pleased to announce that its Melitta Café de Europa gourmet single-serve coffee capsules are now compatible with all Keurig-style machines, including the Keurig® 2.0® brewer*. The newly compatible single-serve coffee will be available at retail beginning next month.

This new development comes on the heels of a successful 2014 for Melitta. Last year, the brand’s single-serve business experienced significant growth, due in part to steadily climbing same-store sales, strategic geographical expansion and positive word-of-mouth. To meet growing consumer demands, Melitta made substantial investments in new machinery, manufacturing processes and people, nearly doubling employment at its Cherry Hill coffee roasting facility.

"With new Keurig® 2.0® compatible technology in place, we’re excited to continue our storied history of innovation in coffee,” says Vice President of Marketing, Chris Hillman. “A lot of time and hard work was invested in developing this product, and we truly believe that our single-serve coffee delivers the best flavor of all options available in the marketplace.”

Melitta’s full-bodied, flavorful single-serve capsules are designed to deliver a heightened sensory experience, reminiscent of the drip brewing process. Consumers can actually see and smell their coffee – 100% premium, high-grown Arabica beans, batch-roasted and ground extra fine – from the moment they remove the cup from its individually sealed freshness pack. The unique capsule design is made with a filter, which allows water to fully saturate the grinds for a bolder, richer cup of coffee. Designed with the environment in mind, Melitta’s single-serve coffees are also eco-friendly and 100% recyclable.

Melitta’s Café de Europa Single Serve Gourmet Coffee – available in Classique (medium roast), Vienna Roast (dark roast), Blanc et Noir (a blend of light and dark roasts), Espresso Toscana (extra dark roast) and the newest addition to the collection, Classique Decaf (a smooth, balanced, naturally decaffeinated roast) – is currently available for purchase at most major grocery retailers in the Northeast, including Walmart, Shop Rite, Stop & Shop, A&P, Food Emporium, Pathmark, ACME, Fairway and Zabar’s, among many others in the metro areas of Boston, New York City and Philadelphia. Melitta’s single-serve capsules are also available for purchase on www.melitta.com, www.amazon.com and at other select retailers throughout the U.S. MSRP for a 12-count box is $9.49. The new, Keurig® 2.0® compatible coffee capsules will hit store shelves in May.

*Melitta products are not affiliated with or approved by Keurig Inc.

About Melitta

For more than 100 years, Melitta has dedicated itself to providing the ultimate coffee experience with its premium line of coffee, coffee filters and high quality coffee makers, bringing European indulgence to life. The company was founded in 1908 by Melitta Bentz, after receiving a patent for her coffee filtering system consisting of a filter and filtration paper. The filter system was the first to successfully remove coffee residue in the brewing process, revolutionizing the way coffee was made. Melitta USA, Inc., part of the privately held Melitta Group in Minden, Germany, is headquartered in Clearwater, Florida. Melitta USA produces coffee and filters in North America and markets the line in the U.S. For more information, visit www.melitta.com. Follow the flavor at Facebook.com/MelittaUSA, Twitter.com/MelittaUSA, Pinterest.com/MelittaUSA and Instagram.com/MelittaUSA.

Contacts

French/West/Vaughan
Shannon Burton, 646-517-2384
sburton@fwv-us.com
or
Melitta USA
Donna Gray, 727-524-4816
Donna.Gray@melitta.com

Release Summary

Melitta Café de Europa gourmet single-serve coffee capsules are now compatible with all Keurig-style machines, including the Keurig® 2.0® brewer.

Contacts

French/West/Vaughan
Shannon Burton, 646-517-2384
sburton@fwv-us.com
or
Melitta USA
Donna Gray, 727-524-4816
Donna.Gray@melitta.com