GERMANTOWN, Md.--(BUSINESS WIRE)--Earth Networks, the parent company of the popular WeatherBug consumer brand, announces the appointment of Leslie Ferry as chief marketing officer. Ferry is responsible for all strategic and operational aspects of marketing, including brand management, consumer and enterprise product marketing, lead generation and marketing communications.
“As we strategically expand our product line and geographic footprint, we have an increasing need to tell our story on a broader scale,” says Earth Networks president and chief operating officer, Rich Spaulding. “Leslie will play an instrumental role in elevating our brand and conveying our unique capabilities.”
Prior to joining Earth Networks, Ferry was the vice president of marketing at BroadSoft, the global leader of communications software. Earlier, as vice president of customer experience at Network Solutions, she helped the company successfully expand its product portfolio and led top-performing customer acquisition and retention programs. At CareerBuilder.com, Ferry helped catapult the company to success by directing strategic marketing initiatives involving new product launches, lead generation and research. Leslie also spent eight years in consumer marketing at telecommunications giant MCI.
“Earth Networks operates the world’s largest weather and lightning sensor networks to provide the most accurate, hyper-local weather to both its consumer and enterprise customers, says Ferry. “I am excited to join such a talented team that is committed to continuous innovation. I look forward to being a part of guiding the company’s growth in both its existing and emerging markets.”
About Earth Networks: Powering WeatherBug & WeatherBug Home
For 20 years, we have been Taking the Pulse of the Planet® using the world’s largest weather, lightning and greenhouse gas monitoring networks. Our sensors across the planet keep consumers, businesses, and governments informed, updated and alerted. Our popular WeatherBug® brand provides neighborhood-level weather, superior forecasts and advanced severe weather alerts to millions. Our WeatherBug Home offering taps big weather and connected home data for improved energy efficiency and comfort. Enterprises such as schools, airports, professional sports teams, utilities and government agencies rely on our early warning solutions to safeguard lives, prepare for weather events, and optimize operations. Know Before®.