NEW HAVEN, Conn.--(BUSINESS WIRE)--Big data. It’s on the lips of every marketer these days. But what can you actually do with the data to transform your business and create a better connection between your brand and your customers? This is one area where Digital Surgeons has always excelled – and now we’ve added more strength to our arsenal by adding a dedicated data and analytics practice to our capabilities.
Tom Miller joins Digital Surgeons as Vice President of Research and Analytics. Tom brings over fifteen years’ of experience as a hands-on expert of the technologies and methodologies related to transforming data into actionable real-time insights and how people are interacting with brands. We believe that Tom’s experience as a senior-level analytics practitioner will deliver tremendous value to our clients by helping them derive insight from their data and build winning strategies on the basis of those insights.
Tom comes to Digital Surgeons from M3 USA, where he managed analytics teams that drove measurable value by empowering managers with real-time insights necessary for growth. Prior to M3, Tom spent over six years with Connections Media in Washington, DC, where he developed and executed analytics strategies for global clients including Bloomberg L.P., Citi, and Google, among others.
“Data is the currency of the future. Data has been embedded in our DNA since the first day we opened our doors. As we’ve grown our client roster and product development teams, the demand for our data offering has increased substantially. We’re continuing to deliver our clients with the speed to succeed and excited to usher in the next era of growth using data science. ”
Peter Sena II
Founder / Executive Creative Director
Like everyone at DS, Tom has a broad skillset with the modern integrated digital analytics stack, possessing expert knowledge of tag management, click-stream, voice-of-customer, audience research, testing and optimization, and ad serving software and platforms. Tom is also a Data Scientist, bringing the ability to assemble, transform, visualize, model, predict, and deliver insight with our clients’ (extremely diverse!) data sets.
“More than ever before, innovation in brand and product development requires a focus on – and competency with – data and analytics. I’m excited to be working with a team that has fully embraced the power of data to transform brand and product experiences and deliver successful outcomes to our clients.”
VP of Research & Analytics
More importantly, throughout his career, Tom has had success in guiding the people- and process-oriented aspects of driving business value through analytics. Analytics tools grow more powerful by the day, but are worthless if your organization isn’t aligned to action on insight.
Wondering how data can transform your brand? Let’s talk about it.
About Digital Surgeons
Digital Surgeons is a New Haven, Connecticut-based, independently owned, digital-first, creative and innovation agency that aligns with companies to craft innovative marketing communication strategies and brand experiences. Previously the agency has worked with Unilever, EMC, Arccos Golf, Demandware, Barneys New York & Lady Gaga, CamelBak, Sharp Electronics, Epic Games and the United States Tennis Association. For more information, visit www.digitalsurgeons.com.