TORRANCE, Calif.--(BUSINESS WIRE)--Veteran interactive technology and 4D Cinema Innovator MediaMation, Inc. (MMI) announces its debut in the expansive Chinese cinema market with the opening of its MX4D™ Motion EFX theatre for WANDA Cinemas in the major city of Nanning. The new 100-seat MediaMation MX4D™ Motion EFX theatre opened with a press conference and throngs of eager Chinese movie-goers in March 2015. WANDA Group, one of the largest theatre operator entities in the world, owns AMC Theatres in the U.S.
The initial WANDA Cinemas MediaMation MX4D™ theatre installation was initiated via MMI’s partnership with Chinese 3D equipment supplier Luxin-Rio. Besides the Nanning build-out for WANDA, plans call for another MX4D™ installation in Nanchang for Jinyi Cinemas, another major Chinese cinema chain, this spring. Contract discussions for MediaMation MX4D™ theatre installs with several other Chinese cinema chains are currently underway.
As an unrelated development illustrating the growing popularity of MX4D™ in the Asian/Pacific market, MMI is opening the first three initial MediaMation MX4D™ Motion EFX theatres for TOHO, Japan’s number one cinema chain, under the auspices of its exclusive cinema distributor agreement with Sony Business Solutions Corporation.
MX4D™ is MediaMation’s uniquely branded “4D” pneumatically driven motion EFX system. In general, 4D refers to an emerging “immersive” technology which allows movie-goers to experience big Hollywood “blockbusters,” as well as locally produced major films, in a new way via the addition of moving seats, air/water blasts, leg ticklers, fog, scents and other special effects that emanate from specially designed theatre seats, or from inside the theatre itself. These multiple special effects are programmed to both sync with and enhance the action on the screen for a more exciting and realistic movie-going experience.
MediaMation provides turnkey solutions for creating state-of-the-art 4D theatres and themed environments. For more information, visit www.mediamation.com, www.MX-4D.com, call 310-320-0696 or email: email@example.com.
Luxin-Rio is a precision manufacturer of 3D polarized modulator and 3D glasses in China.
WANDA is the world’s largest cinema operator, with 6,274 movie screens accounting for 10% of the global box office.