NEW YORK--(BUSINESS WIRE)--What do tennis superstar Serena Williams, fencing champion Tim Morehouse, Hollywood animal trainer of-the-stars Joel Silverman and the world-famous Rockettes® have in common?
They are all masters of their craft, and they're also the stars of a new Chase Mastery campaign that highlights their remarkable achievements in their respective fields:
- Tim Morehouse, a two-time individual U.S. national fencing champion, despite not becoming a fencer until he was in high school. In fact, he says he initially joined the fencing team in order to get out of gym class, but soon fell in love with the ancient sport. Tim is the Founder and CEO of Fencing in the Schools, a program dedicated to bringing the sport to low-income communities.
- Joel Silverman, a world-renowned professional animal trainer, says he originally dreamed about working with animals at the young age of 13 and started training his dog Shadow at that time. He has trained a variety of animals, including killer whales and dolphins. His own dog, Duchess, is featured in the new Chase ads jumping up and snatching a receipt from an ATM. Joel says he taught Duchess that amazing feat in just two days.
- Serena Williams started playing tennis at the age of 3 and now holds the most major singles, doubles and mixed doubles titles combined among active players, male and female. Serena is also a certified nail technician. You'll see her custom Chase blue nail polish in the new TV commercial.
- The Rockettes have been performing at New York City's Radio City Music Hall® for more than 80 years and debuted their New York Spring Spectacular in March. Leading up to their Radio City Christmas Spectacular® they practice six days a week, six hours a day. They do more than 200 performances per season, kick more than 200 times in a performance, and have up to five shows in one day.
In the new commercials, these stars – who have spent a lifetime perfecting a craft – show how easy it is to master digital banking at Chase.
“The goal of this campaign is to tell fun and engaging stories that highlight how easy and convenient it is to perform everyday banking transactions like depositing checks through our Chase Mobile App® or at one of our 13,450 deposit-friendly ATMs," said Donna Vieira, chief marketing officer for Chase Consumer Banking.
In the coming weeks, Chase will unveil a series of #ChaseMasters TV commercials and digital, print and in-branch ads. Watch the commercials and exclusive extended versions now on the Chase YouTube channel.
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE:JPM), a leading global financial services firm with assets of $2.6 trillion and operations in more than 60 countries worldwide. Chase serves nearly half of America’s households with a broad range of financial services, including personal banking, small business lending, mortgage, credit cards, auto financing and investment advice. Customers can choose how and where they want to bank: More than 5,500 branches, 18,000 ATMs, mobile, online and by phone. For more information, go to Chase.com.