SAN FRANCISCO--(BUSINESS WIRE)--Livefyre, the leading real-time content marketing and engagement platform, today announced it has appointed Kenneth Grosso as Senior Vice President of Global Sales. Grosso has spent the last 20 years developing successful global sales organizations within the digital and brand marketing industries, and at Livefyre he will manage all revenue generating lines of business, including the global sales and account management teams.
Grosso joins Livefyre at a critically important time in the company’s growth. In November 2014, Livefyre launched Livefyre Studio, the only content marketing and engagement platform built for user-generated content, enabling it to expand into new markets. In February 2015, Livefyre announced $47 million in new funding to further expand research and development, sales and marketing, adding marketing cloud giants Adobe and Salesforce Ventures as new strategic investors.
“Ken shares Livefyre’s vision, and he knows what it takes to deliver results,” said Jordan Kretchmer, founder and CEO of Livefyre. “We have a lot of exciting things coming down the pipeline in 2015, and Ken’s expertise in social marketing software paired with his depth of experience leading sales organizations will help take our team to the next level of revenue generation.”
Most recently, Grosso served as the Regional Vice President at Thismoment, a digital content marketing company, where he built a successful sales team, helped shape the product and guided the company to nearly $50 million in total funding. Prior to Thismoment, Grosso was the CEO and co-founder of Powered by Professionals, a service firm that started and incubated charitable organizations. There, he raised over $23 million in donations. Grosso also served as President and CRO at Promotions.com, a company offering brands software to produce digital contests and promotions, where he helped the company raise over $50 million in private funding and $50 million in an Initial Public Offering on the NASDAQ.
“The digital content industry is in the midst of an exciting evolution, and in a market crowded with point-solutions, the Livefyre platform holds a unique position among our competitors,” said Grosso. “I look forward to leading Livefyre’s sales and account management teams as we capitalize on this position and rapidly increase our market share.”
Livefyre helps companies engage consumers through a combination of real-time content, conversation and social curation. The new Livefyre Studio puts billions of pieces of content at a marketer’s fingertips and lets them integrate that content into their digital marketing assets, websites, and mobile apps to increase traffic, user engagement and revenue. Livefyre is powering real-time content marketing experiences for over 1,500 leading brands including AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony PlayStation, Sports Illustrated, Unilever and Universal Music Group. Livefyre acquired social storytelling platform Storify in September 2013 and social application provider Realtidbits in November 2013.
Founded in 2009 with offices in San Francisco, New York, London and Sydney, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times two years in a row and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit www.livefyre.com or follow us on Twitter and Instagram at @livefyre or @storify.