MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--IMVU®, Inc. today announced that it has appointed digital consumer branding expert Pamela Kelly to the position of Senior Vice President, Marketing for the company. Ms. Kelly has been selected for this newly created position to further expand the IMVU 3D, avatar-based, social network across mobile and desktop platforms.
“IMVU was founded and continues to thrive on the power of community and creativity,” said IMVU, Inc. CEO Brett Durrett. “Pamela has a proven track record of building major consumer technology and entertainment brands built on those same key tenets. Her proven ability to tap into what is essential to the user experience, then successfully monetize products based on those findings will be critical in continuing to build IMVU’s business in 2015 and beyond.”
Pamela Kelly’s tenure in digital entertainment includes serving as Vice President, Global Marketing for The Sims Brand at Electronic Arts. In this role, Ms. Kelly aggressively expanded The Sims audience through innovative marketing programs and platform expansion. Most recently, Ms. Kelly was brought on as head of marketing to grow Speck Products, readying the mobile device case maker for its successful acquisition by Samsonite® in 2014. Ms. Kelly has also held senior level, brand management and marketing positions at LeapFrog, Mattel Media, SEGA, New Line Cinema. Ms. Kelly holds a B.A. from the University of California at Los Angeles (UCLA).
“To say that there is something for everyone in IMVU is an understatement,” said Pamela Kelly, Senior Vice President of Marketing, IMVU, Inc. “Our independent, digital ecosystem; vibrant marketplace boasting more than 16 million user-generated items for sale; fully 3D environments including customizable, 3D avatars; as well as the option of anonymity have created a rich, deep online social experience that is truly in a class by itself. I am thrilled to now be a part of the IMVU community and team as we continue to advance the network and grow our community through new platform expansions, feature offerings, as well as ongoing technological advancements.”
About IMVU, Inc.:
Available for desktop and mobile devices, the IMVU experience combines the people connection and sharing attributes endemic of social networks with 3D character avatars and fully 3D environments consistent with a virtual reality game world. IMVU’s ever-expanding, virtual marketplace boasts more than 16 million, user-generated 3D items ranging from stilettos to stun guns and diapers to disco balls. Serving more than 130 million registered users, IMVU, Inc. was voted best place to work in Silicon Valley. Led by CEO Brett Durrett and located in Mountain View, CA, IMVU, Inc. is now hiring! Check out the latest job listings here: http://www.imvu.com/jobs/index/, IMVU Inc. is backed by venture investors Menlo Ventures, Allegis Capital, Bridgescale Partners and Best Buy Capital.
Join the IMVU community here:
IMVU Desktop: www.imvu.com