Research and Markets: Insight Report: 2015 Best Practices in Frequent Flyer Credit Cards

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/z539x5/insight_report) has announced the addition of the "Insight Report: Best Practice in Frequent Flyer Credit Cards" report to their offering.

This report analyzes emerging trends and industry best practices in offering credit cards targeted at frequent flyers.

Banks are increasingly using frequent flyer credit cards as a tool for maintaining relationships with top-end customers. Financial institutions are putting forward premium experiences and offers such as lounge access at airports, free or heavily discounted air tickets, preferential treatment at hotels and resorts and insurance cover to increase loyalty and develop deeper banking relationships. Consumers - particularly those in the mass affluent segment - are traveling more than ever, and forecasts for outbound trips indicate that this trend will continue in the key economies over the next five years.

Key Highlights:

- Banks and card issuers are facing changing regulatory, competitive and customer dynamics. This has led to an increased pressure on profitability, forcing card issuers to reassess their existing product offerings.

- Frequent Flyer credit cards are often used to maintain relationships with profitable customers (such as mass affluent customers) by offering exclusive experiences and attractive offers.

- Following the one size fits all' approach is likely to understate the potential benefits of a frequent flyer program. A limited focus on customer segmentation can lead to targeting customers with the wrong products and services, as well as ineffective marketing strategies.

- Banks and card issuers are partnering with merchants and service providers such as airlines, hotels and resorts, retailers, lifestyle brands, tour operators, insurers and reward programs to make their frequent flyer credit cards more appealing to various customer segments.

Key Topics Covered:

1 Executive Summary

2 Global Frequent Flyer Credit Card Dynamics

3 Best Practices and Market Trends 2015-2019

3.1 Issuers Abolishing Foreign Transaction Fees to Encourage Card Use

3.2 Frequent Flyer Programs Expected to Overhaul Reward Program Model

3.3 Increased Focus on Non-Flight Rewards to Decrease Cost

3.4 Mass Affluent Customers have Emerged as a Key Target Segment

3.5 Banks and Airlines Turning Towards Merchant-Funded Loyalty Programs to Reduce Costs

3.6 Synergy of Mobile and Social Media Channels Leading to Superior Marketing Opportunities

3.7 Gamification Gaining Prominence for Improving Customer Loyalty

3.8 Redefining Pricing Based on Nature of Banking Relationship

3.9 Product Segmentation and Rebranding to Offer Simplified Products

3.1 Outsourcing Rewards and Loyalty Programs to Gain Operational Efficiency

3.11 Increased Investment in Analytical Tools to Gain Insights into Consumer Behavior

4 Case Studies

5 Deep Dive into Key Markets

6 Appendix

Companies Mentioned

- JPMorgan Chase

- Bank of America

- Citibank

- Capital One

- American Express

- TD Canada Trust

- Royal Bank of Canada

- Canadian Imperial Bank of Commerce

- Bank of Montreal

- Scotiabank

- Lloyds Bank

- MBNA

- Virgin Money

- Creation/Sygma Bank

- Banco Santander

- Banco Popular EspaƱol

- Bankia

- La Caixa

- Shinhan Card

- Hyundai Card

- KB Kookmin

- Samsung Card

- Commonwealth Bank of Australia

- Westpac

- Australia and New Zealand Bank (ANZ)

- National Australia Bank

For more information visit http://www.researchandmarkets.com/research/z539x5/insight_report

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Cards

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Cards