Research and Markets: American Digital Account Opening Reaches the Tipping Point: How many consumers opened deposit, loan, and investment accounts in 2014?

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/s6s652/digital_account) has announced the addition of Javelin Strategy & Research's new report "Digital Account Opening Reaches the Tipping Point" to their offering.

Bankers who are intent on preparing for the day when digital channels dominate account opening should rethink their timing. That day might have already arrived. In 2014, more Americans applied for credit cards and a variety of loan and investment accounts through online and mobile channels, with the volume of applications on smartphones and tablets jumping more than 60% for auto loans, mortgages, and credit cards.

And now even the checking account - the foundational bank account that Americans have long established face-to-face at a branch - is at a tipping point, with 70% of likely applicants saying they would prefer to submit a digital application in 2015. The upshot is that retail banking is facing a fundamental and irreversible shift. The far-reaching implications apply not only to the branch of the future, but also to the branch-centric culture of banking itself.

PRIMARY QUESTIONS

- How many consumers opened deposit, loan, and investment accounts in 2014?

- Which channels did they favor - online, mobile, or branches?

- What capabilities, features, and marketing messages hold sway when applicants decide whether to apply online, on mobile devices, or at branches?

- Whom should financial institutions target first with digital account opening - and how?

- How can financial institutions (FIs) exploit the powerful smartphone and tablet capabilities?

Key Topics Covered:

1. Executive Summary

2. Recommendations

3. Account Opening Signals an Irreversible Shift in Banking

- Digital Success Is Not Uniform

4. The Rising Role of Digital Account Opening

5. Moneyhawks Are the First Target But Not the Only One

- A New Look for Face-to-Face Banking

6. The Checking vsedit Dichotomy

7. Appendix

Companies Mentioned

- Andera

- D+H

- Fiserv

- Jack Henry

- MeridianLink

For more information visit http://www.researchandmarkets.com/research/s6s652/digital_account

Source: Javelin Strategy & Research

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Online Banking

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Online Banking