Media Alert: Rocket Fuel to Speak at Upcoming Marketing Industry Events in Canada

Will Present on the Future of Programmatic Video and Destination/Tourism Advertising

REDWOOD CITY, Calif.--()--Rocket Fuel (NASDAQ:FUEL), a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced that ad tech’s pioneering product and strategy leads, Lindsay Fordham, Director of Product Marketing, and Chris Lorenzoni, Director of Travel Category Strategy, will be speaking at upcoming industry marketing events in Canada.

Marketing Magazine’s Ad-Vantage Programmatic Trading Conference
With digital technology rapidly changing the way ads are bought and sold, Marketing Magazine is bringing together the leading decision-makers and digital specialists in the programmatic market for an inspiring morning of discussions and debates on what the ad tech industry is facing next.

Rocket Fuel’s Director of Product Marketing, Lindsay Fordham, will present during the programmatic video panel discussion. The panelists will discuss factors driving growth for video, and brand sensitivities such as viewability, transparency, click fraud, and measurement.

To learn more and view the full agenda, please visit http://www.marketingmag.ca/microsite/programmatic-trading-conference-2015/.

The Ad-Vantage Programmatic Trading Conference will take place on March 31, 2015 at Bram and Bluma Appel Salon, 789 Yonge Street, Toronto, Ontario.

Online Revealed
Online Revealed Canada, the Online Marketing Conference for Travel Industry Professionals, is dedicated to providing the tourism industry with innovative digital marketing strategies. Online Revealed is the go-to event for the travel and tourism industry in Canada to learn, connect, and be informed about the ever-evolving world of digital marketing.

Rocket Fuel Director of Travel Category Strategy, Chris Lorenzoni, will present "Destination Marketing Drives Hotel Bookings," which explores the symbiotic relationship between consumer exposure in Destination/Tourism advertising and Hotel/Online Travel Agencies (OTA) advertising in the digital space.

To learn more and view the full agenda, please visit http://www.onlinerevealed.com/agenda/.

Online Revealed will take place March 30 - April 2, 2015 at InterContinental Toronto Yorkville Hotel, 220 Bloor Street West, Toronto, Ontario.

IAB X-Series: Programmatic
IAB X-Series Programmatic is dedicated to educating marketing, media, and advertising professionals at an expert level about how brands can leverage the exciting new opportunities that programmatic media buying brings.

Lindsay Fordham, Director of Product Marketing, will present "Branding: The Next Frontier," which will examine the latest innovations in programmatic branding. Her presentation will also offer insights into ways marketers can take advantage of new channels to increase digital media effectiveness while ensuring media accountability on every screen.

To learn more please visit http://iabcanada.com/events/x-series-programmatic-2015/.

IAB X-Series will take place April 23, 2015 at TIFF Bell Lightbox 350 King Street West, Toronto, Ontario.

About Rocket Fuel
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Latin America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

Contacts

Rocket Fuel
Kenya Hayes, 650-481-6178
pr@rocketfuel.com

Release Summary

Rocket Fuel's Director of Product Marketing, Lindsay Fordham and Director of Travel Category Strategy, Chris Lorenzoni will be speaking at upcoming industry marketing events in Canada.

Contacts

Rocket Fuel
Kenya Hayes, 650-481-6178
pr@rocketfuel.com