Startup Yogi Surprise Powers Launch with Visual Marketing Platform Shuttlerock

Subscription service says Shuttlerock’s low barrier to entry and full functionality allows Yogi Surprise to engage users and build community through user-generated content

LOS ANGELES--()--Shuttlerock, a visual marketing software company with offices in Los Angeles, New Zealand and Tokyo, today announced that Yogi Surprise, a subscription-based monthly yoga care package designed to complement a healthy lifestyle, selected Shuttlerock to power their visual marketing efforts.

The Shuttlerock platform was built into the Yogi Surprise website to host its content and photo gallery page as well as provide the visual marketing capabilities needed to engage and grow its user base. The platform allows Yogi Surprise to pull in and push out shared subscriber photos to social media channels, including Facebook, Instagram and Twitter, creating a social ‘hub’ on the company’s website.

“From the beginning, we wanted to leverage engagement in a fun way while incorporating a way to giving back to our members on a regular basis,” said Matt Prindle, co-founder of Yogi Surprise. “We evaluated several platforms that we could implement, and Shuttlerock provided the best solution. They offered the lowest barrier to entry at a reasonable price point and had all of the features and functionality we needed.”

Additionally, the company, which offers monthly care packages filled with products ranging from yoga accessories and natural beauty items to herbal tonics and organic snacks, asked Shuttlerock to create a contest page. The page encourages subscribers to post fun photos for the chance to win a yoga retreat getaway – part of a monthly contest for subscribers.

“We wanted to provide Yogi Surprise with a marketing platform that was not only dynamic and visually rich, but that also engaged its members and increased their interaction with the company,” said Jade Swords, CEO, North America for Shuttlerock. “User-generated content has the power to tell an interactive user story, and by employing the Shuttlerock platform, the company has been able to capitalize on meaningful website traffic right out of the gate.”

To learn more about Shuttlerock, or to schedule a demo, visit: or call 323-932-1010.

About Shuttlerock

Shuttlerock is a world-leading visual marketing platform that allows companies to harness social content on their websites to create meaningful commercial outcomes. Launched in 2011 in New Zealand, Shuttlerock quickly expanded into the United States and Japan and now has over 100 clients across the globe. Its innovative and experienced marketers are committed to creating success stories for their clients and leading the next generation of digital marketing.

Twitter: @shuttlerock
Phone: 323-932-1010

About Yogi Surprise

Yogi Surprise is a monthly care package designed to complement your way of being — it’s like a retreat at your doorstep! Each box offers the perfect way to nourish and support your mindful life of movement, from each wakeful sun salutation to inspiring evening reflections. To experience the Yogi Surprise site, visit


For Shuttlerock
Brenda Patterson, 440-623-9581


For Shuttlerock
Brenda Patterson, 440-623-9581