DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/5hrr4v/snapchat) has announced the addition of the "Snapchat Discover: Reinventing Broadcast Television and Brand Advertising" company profile to their offering.
Snapchat's Discover service is reinventing scheduled broadcast TV for smartphones. Integrating TV-style brand advertising aimed at 200 million valuable, hard-to-reach Millennials (teens and adults under-34).
Major broadcasters (MTV, CNN, ESPN) and brands (BMW, McDonald's) have signed up as launch partners.
Whether you want to launch on Snapchat Discover - or simply understand this new mobile TV service - this report provides you with actionable insights and data.
The report answers these key questions:
- What is the worldwide strategic significance of Snapchat Discover for television and brand advertising?
- How does the Snapchat Discover platform enable scheduled video programming and ads to be distributed to smartphones?
- Which global broadcasters and brands are partnering with Snapchat to reach the valuable but elusive Millennial demographic?
- How are media owners creating innovative content for Discover?
- What new advertising formats and ad campaigns are brands running on Snapchat?
- Snapchat Discover is a TV and Video Portal for Mobile Millennials
The launch of Snapchat Discover transformed the mobile app into a worldwide media distributor for global TV broadcasters and media companies such as CNN and MTV.
The Discover service enables Snapchat's 200m teen and young adult users - the Millennials - to access made-for-mobile video and multimedia news and entertainment stories anywhere, any time, via their ubiquitous smartphones.
Household name brands including BMW, McDonald's and Victoria's Secret immediately seized the opportunity to sponsor content and reach the much sought-after Millennial consumers.
Discover has generated enormous buzz amongst media industry professionals, as it has reinvented the most powerful mass medium of all, broadcast television, for mobile.
Key Topics Covered:
1. EXECUTIVE SUMMARY
2. SNAPCHAT REINVENTS BROADCAST TV ON MOBILE - A NEW VIDEO DISTRIBUTION STRATEGY
3. SMARTPHONE APP INNOVATOR TRANSFORMS INTO WORLDWIDE MEDIA PARTNER
4. DISCOVER LAUNCHES SNAPCHAT INTO GLOBAL TV AND VIDEO DISTRIBUTION
5. TV BROADCASTERS AND SHOWS EMBRACE SNAPCHAT AND DISCOVER
6. PRODUCING ORIGINAL VIDEO CONTENT FOR DISCOVER
7. ANALYSIS: SNAPCHAT'S BRAND ADVERTISING BUSINESS MODEL
8. SNAPCHAT'S INNOVATIVE MOBILE ADVERTISING FORMATS AND EFFECTIVENESS
9. HOW ARE MAJOR BRANDS RUNNING SPONSORSHIPS AND AD CAMPAIGNS TO REACH SNAPCHAT'S MILLENNIALS?
10. KEY DATA
11. COMPANY TIMELINE AND MAJOR DEVELOPMENTS
Companies Mentioned
- ABC Family
- AT&T
- Amazon
- Audi
- CNN
- Channel 4
- Comedy Central
- Cosmopolitan
- Daily Mail
- Dove
- ESPN
- Food Network
- Fusion
- HBO
- MTV
- Marriott
- Mountain Dew
- National Geographic
- People magazine
- Sky News
- Sky Sports
- Snapchat
- Taco Bell
- Target
- Vice Media and Vice News
- Victoria's Secret
- Yahoo
For more information visit http://www.researchandmarkets.com/research/5hrr4v/snapchat
