CHICAGO--(BUSINESS WIRE)--Sunstar Americas, Inc., a leading global oral healthcare company and the makers of the GUM brand of oral care products, announced today the addition of three new lines of children’s toothbrushes featuring characters from Saban’s Power Rangers™, Lalaloopsy™ and DreamWorks Animation’s How to Train Your Dragon 2™. Available in April 2015, these fun new toothbrushes will expand the Sunstar GUM® existing kid’s portfolio and join the full line of GUM® Crayola™ toothbrushes, toothpaste and flossers.
“Parents will be able to make brushing more fun for their children with the help of these popular licensed characters from Power Rangers, Lalaloopsy™ and DreamWorks Animation’s How to Train Your Dragon 2™. These new manual, power and light-up tooth brushes will help take some of the stress out of the morning and bedtime brushing routines with these engaging characters so that building healthy oral care habits early will be just a bit easier,” said Matt Moon, Senior Manager, Commercialization at Sunstar Americas, Inc.
By morphing tooth brushing into an exciting adventure with GUM® Power Rangers toothbrushes, kids can fight off cavities and help prevent gum disease by brushing their teeth with the help of their favorite Red, Blue and Black Power Rangers Dino Charge. The toothbrushes are offered in two styles, a battery-operated power toothbrush and a manual light-up toothbrush. The light-up toothbrush features a one-minute flashing timer light to teach children good brushing habits by indicating how long they should brush each side of the mouth. Dental professionals recommend brushing for two minutes and the flashing timer light teaches children to brush for one minute on each half of the mouth. Kids will embrace their inner superhero as they impress their parents will their sparking smile. GUM® Power Rangers toothbrushes are available for the suggested retail price of $4.99 – $6.49 for the power toothbrushes and $2.80 – $3.40 for the light-up toothbrushes.
Kids can channel the magic of their favorite Lalaloopsy™ character and show off their dazzling smile. One of the most successful doll lines with a hit TV show, the Lalaloopsy™ license under the GUM® Brand name is Sunstar’s first line of toothbrushes designed specifically for girls. These favorite Lalaloopsy™ doll characters are available in both manual and light-up toothbrushes. The manual toothbrushes, with a built-in tongue cleaner and a unique, easy-to-hold handle shape, bring to life the magical characters Tippy Tumbelina™, Crumbs Sugar Cookie™, Spot Splatter Splash™ and Mittens Fluff and Stuff™. Girls who love characters Blossom Flowerpot™, Pillow Featherbed™ and Bea Spells-a-Lot™ will delight in the light-up toothbrushes which showcase the same features as the GUM® Power Rangers™ light-up toothbrush. With a little love and imagination, the Lalaloopsy™ magic can transform the daily brushing experience into an enchanting one. GUM® Lalaloopsy™ toothbrushes are available for the suggested retail price of $3.60 – $4.10 for a twin pack of the manual toothbrushes and $2.80 – $3.40 for the light-up toothbrushes.
Kids can do their part to prevent and defeat cavities with the help of their favorite characters from DreamWorks Animation’s How to Train Your Dragon 2™. From the critically acclaimed film, the GUM® DreamWorks’ How to Train Your Dragon 2™ manual toothbrushes, which also come with a built-in tongue cleaner and easy-to-hold handle shape that even the smallest hands can grasp, feature three favorite dragons: Toothless, Stormfly, and Meatlug and their respective riders, Hiccup, Astrid, and Fishlegs. GUM® How to Train Your Dragon 2™ toothbrushes are available for the suggested retail price of $3.60 – $4.10 for a twin pack.
All three character lines offer soft, raised inner bristles which provide exceptional plaque removal while also cleaning below the gum line. The suction-cup base holds the toothbrush upright, helping to keep bristles clean and reduce counter clutter.
“We designed this dynamic line of licensed toothbrushes to create an exciting and engaging brushing experience for children with a little help from their favorite characters,” said Moon.
To purchase or learn more about GUM® products, please visit www.GUMbrand.com.
About Sunstar Americas, Inc.
Chicago-based Sunstar Americas, Inc. is a member of the Sunstar Group of companies. Sunstar, a globally recognized leader in the oral care industry, has been providing research-based products and services in 90 countries for over 80 years. The company is committed to partnering with dental professionals and scientists to enhance the health and well-being of people everywhere. Sunstar manufactures an extensive line of preventive and therapeutic products under the brands GUM®, BUTLER® and GUIDOR®.