Axalta Sponsors Fleet Forum at Mid America Trucking Show

Axalta booth features Color of the Year and introduces new color tints for the commercial vehicle market

Mid-America Trucking Show 2015

GLEN MILLS, Pa.--()--Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, will sponsor the Fleet Forum for executives attending the Mid America Trucking Show (MATS) on March 26-28 at the Kentucky Fair and Exposition Center in Louisville, Kentucky. The Fleet Forum is held on Wednesday, March 25 from 1:00 pm to 6:00 pm.

MATS Fleet Forum is a conference for fleet executives and heavy duty/commercial vehicle industry VIPs. “Axalta is pleased to sponsor the Fleet Forum in an effort to help engage and inform industry leaders about relevant challenges that may affect their commercial transportation business,” said Richard Cecchini, Axalta National Sales Manager.

“The forum is designed to share insights, lessons learned and provide attendees with real-world solutions for fleet operation,” said Adam Weckman, MATS Director of Advertising.

You can visit the Axalta booth in the North Hall, #16276 to meet with Axalta experts and learn about products and services. Axalta will introduce its new cutting edge effect tint line formulated to produce trendsetting colors for Imron® Elite premium quality coatings. Attendees will also be able to see a display of vibrant red colors designed specifically for use on commercial fleet vehicles that promotes Axalta’s Color of the Year campaign. In addition, live digital color technology demonstrations will be held, including a three-dimensional rendering of a heavy duty truck with an assortment of colors from Axalta's vast color library. The library includes the latest color trends, in addition to popular manufacturer colors and the SpectraMaster® Color Atlas.

Axalta is a worldwide leader in heavy duty truck coatings and supplies six of the seven class 8 heavy duty truck manufacturers in North America. Imron Elite finishes are used on the heavy duty truck OEM production line, as well as in aftermarket repair and maintenance, allowing “repair-in-kind” capability to achieve an original factory finish that lasts.

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter.

Contacts

Axalta Coating Systems
Janine Little, +1 610-358-4951
Janine.Little@axaltacs.com
axaltacoatingsystems.com

Release Summary

Axalta sponsors Fleet Forum at Mid America Trucking Show. Axalta booth features Color of the Year and introduces new color tints for the commercial vehicle market.

Contacts

Axalta Coating Systems
Janine Little, +1 610-358-4951
Janine.Little@axaltacs.com
axaltacoatingsystems.com