W.M. Barr Partners with the American Red Cross to Provide DampRid® Moisture Absorber for Disaster Recovery Kits

Initiative Began with a Donation of DampRid Moisture Absorbing Products to the Southeast Region of the American Red Cross

MEMPHIS, Tenn.--()--W.M. Barr, maker of DampRid® brand moisture absorbers, is partnering with the Southeast Region of the American Red Cross to provide DampRid moisture absorbing products for inclusion in disaster recovery kits. This new initiative began with the donation of over 150,000 individual packages of DampRid products to the Mid-South Chapter in Memphis.

“We are pleased to make a contribution to the great efforts in disaster relief and recovery made by the American Red Cross,” said Wendy Groover, Category Manager at W.M. Barr. “We are always looking for ways to help serve the people and communities in which we live and work, and contributing to clean-up efforts in the aftermath of a disaster is one way we can do that.”

All-natural DampRid absorbs excess moisture from indoor air – helping to lower humidity levels, eliminate musty, stale odors, and prevent damage to homes and possessions.

“The large contribution of DampRid will make a significant difference throughout the Southeast Region when disaster strikes,” said Jay McKinney, Brand Manager at W.M. Barr. “Even after a storm has passed, we know that it can continue to cause damage in communities and homes, and getting rid of excess moisture is key.”

DampRid product is currently being delivered and distributed throughout the Southeast Region of the American Red Cross, which includes Tennessee, Florida, Georgia, Mississippi, Alabama, Arkansas, Louisiana, and Puerto Rico.

“W.M Barr’s product is truly enhancing our disaster recovery kits, and we’re certain it will make a major difference in helping people restore their homes and businesses after water damage from a natural disaster or home fire,” added Laura Vaughn, Executive Director of the Mid-South Chapter of the Red Cross.

"We’re proud to be partnering with the Red Cross,” added Wendy Groover. “And, we look forward to finding more ways that our company and the products we make can make a difference in helping the many communities we serve.”

About W.M. Barr

Headquartered in Memphis, TN, W.M. Barr, is part of Barr Brands International, and is a leader in specialty cleaning and home improvement products. Among its many brands are DampRid®, Goof Off®, Home Armor®, Klean Strip™, and Rain-X® home products. The company sells its products through virtually all retail channels and online. Its products can also be found in global markets throughout the Americas and Australia. The company is 100% employee-owned and under employee ownership, the company is continuing on a growth plan that includes the acquisition of companies and brands compatible with the company’s vision and values.

Contacts

Agency Contact:
LKH&S
Jim Goldman 312-595-0200 x111
goldman@lkhs.com
or
Client Contact:
W.M. Barr
Jay McKinney 901-334-4387
Jay_McKinney@wmbarr.com

Release Summary

W.M. Barr partners with the Southeast Region of the American Red Cross to provide DampRid® Moisture Absorber for Disaster Recovery Kits.

Contacts

Agency Contact:
LKH&S
Jim Goldman 312-595-0200 x111
goldman@lkhs.com
or
Client Contact:
W.M. Barr
Jay McKinney 901-334-4387
Jay_McKinney@wmbarr.com