Research and Markets: Global Augmented Reality for Mobile Devices 2015: Gaming and Entertainment, Marketing and Advertising, Information, Education and Toys, Retail and E-Commerce, and Industrial Applications

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/df9qh6/augmented_reality) has announced the addition of the "Augmented Reality for Mobile Devices" report to their offering.

The mobile augmented reality (AR) market is finally on the verge of fulfilling its potential and going mainstream, following years of hype. The proliferation of smartphones and tablets with ever-improving processing capabilities, sensors, and soon, 3D cameras, has provided the perfect medium for people to experience AR. Additionally, the creation of AR content has been made much easier with a variety of tools consisting of simple drag-and-drop interfaces which allow non-developers to design their own applications.

Furthermore, mobile AR is beginning to shake off the reputation of being gimmicky - a perception that has dogged the industry for the last few years. Indeed, there is a growing awareness of AR and an understanding about how the technology can be beneficial in a variety of sectors. One of the most notable trends is product visualization, where users are able to view how items will look in their homes without having to visit a physical location or commit to a purchase when not quite certain.

This report provides global market forecasts for installed base, active users, downloads, and revenue for mobile augmented reality applications. This data is segmented by five major world regions (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) and seven application types (Gaming and Entertainment, Marketing and Advertising, Information, Education and Toys, Retail and Ecommerce, Industrial and Others). Additionally, it is forecasted revenues from the licensing of software development kits and cloud-based solutions, paid applications, application advertising, and in-app upgrades, with all forecasts extending through 2019.

Key Topics Covered:

1. Executive Summary

- Introduction

- Forecast Highlights

2. Market Issues

- Introduction

- Scope

- Geographic Segmentation

- Key Drivers of Growth

- Inhibitors of Market Growth

- Business Models

3. Technology Issues

- Introduction

- Detection Algorithms

- Tracking Methodologies

- Camera Quality

- Sensor Accuracy

- Position Drift

- New Sensors

- AR Optimization

- Mixed Reality

- Standards

4. Key Industry Players

- Introduction

- Augmensys

- Augmented Pixels

- Blippar

- Catchoom Technologies

- Cimagine Media

- DAQRI

- Google

- Hewlett Packard Aurasma

- Marxent Labs

- Metaio GmbH

- Mollejuo

- Occipital

- Puteko

- Qualcomm

- Seabery Soluciones

- Scope AR

- Translate Abroad

- Unity Technologies

- ViewAR

- VividWorks

- Wikitude

- Zappar

- Zugara

- Selected Other Industry Participants

5. Market Forecasts

- Introduction

- Data Collection and Forecast Overview

- Forecast Methodology

- Installed Base of Active and Non-Active AR Applications

- Annual Downloads of Mobile AR Apps by Application Type

- Annual Revenues of Mobile AR Apps by Application Type

- Annual Downloads of Mobile AR Apps by Geography

- Annual Revenues of Mobile AR Apps by Geography

- Conclusions and Recommendations

6. Company Directory

7. Acronym and Abbreviation List

8. Table of Contents

9. Table of Charts and Figures

10. Scope of Study, Sources and Methodology, Notes

For more information visit http://www.researchandmarkets.com/research/df9qh6/augmented_reality

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Handsets and Mobile Devices

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Handsets and Mobile Devices