How about This Weather! The Weather Channel to Power Forecasts on New ZTE Smartphones

Industry-leading API from The Weather Channel will power detailed forecasts on ZTE mobile devices

ATLANTA & RICHARDSON, Texas--()--The Weather Channel®, a leading provider of weather data, and ZTE, the fourth largest smartphone manufacturer in the U.S., partnered to deliver top weather forecasts and information across ZTE smartphones and tablets. The Weather Channel will provide its industry-leading API to power weather features found in forthcoming ZTE devices, including widgets, websites and apps.

“ZTE is a strong global partner and an up-and-coming smartphone brand in the United States, and we’re happy to deepen our relationship with them,” said Mike Zarrilli, head of global business development and partnerships at The Weather Company, parent to The Weather Channel brand. “Working with ZTE is essential to our global growth plans as we look to provide the most accurate weather to users anywhere in the world.”

ZTE is the second largest provider of pre-paid devices and offers The Weather Channel further brand awareness in the wireless market, while ZTE consumers will gain access to the world’s most accurate weather forecasts. A leader in weather data, The Weather Channel is the most downloaded weather app and one of the top apps overall on all platforms. The Weather Channel API is one of the world’s largest, handling 100,000 transactions per second.

“We want to be there for our customers every step of the way with the weather information they need when they need it,” said Lixin Cheng, chairman and CEO of ZTE USA. “The partnership with The Weather Channel is an important step to better serve our customers, rain or shine.”

The Weather Company: Where the World Gets its Weather

Through The Weather Channel (weather.com) and Weather Underground (wunderground.com) brands, The Weather Company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. Through WSI, the company delivers superior professional weather services for the media, aviation and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.theweathercompany.com.

About ZTE

ZTE USA (www.zteusa.com) is a subsidiary of ZTE Corporation, a leading global provider of end-to-end communication technology including mobile devices, telecommunication systems, and enterprise solutions. ZTE USA is dedicated to making cost-efficient, quality technology accessible to all and its products are available across every US wireless carrier. ZTE is ranked the fourth largest supplier of mobile devices overall and second largest supplier of prepaid devices in the U.S. by independent industry analysts. For more information, visit www.zteusa.com.

Contacts

For ZTE USA
Ashley Colette, 323-648-5420
ashley.colette@grayling.com

Contacts

For ZTE USA
Ashley Colette, 323-648-5420
ashley.colette@grayling.com