LOWELL, Mass.--(BUSINESS WIRE)--PlumChoice, Inc., the leader in specialized technical services for cloud applications and the Internet of Things, will present, “The Cloud App Gap: Why Prospects Don’t Buy and Customers Don’t Stay,” on Tuesday, March 24 at 2 p.m. ET.
This webinar will provide cloud application resellers and distributors, such as telcos, cable providers, retailers and OEMs, as well as cloud application providers with insights and practical approaches to solve for high return rates, and low sales conversion, adoption and penetration rates in the small business (SMB) market.
According to a recent report by Microsoft, 86 percent of small businesses understand the value of the cloud, but 70 percent aren't using cloud solutions. PlumChoice’s Executive Vice President Paul Weichselbaum and Senior Vice President Wynn Grubbs will share real-world case studies of how major cloud application providers have restructured the support and services of their unified communications, backup, security, office productivity and collaboration solutions to secure customers, drive usage, enhance customer retention and grow revenue.
“The cloud application market is booming. Small businesses are migrating to cloud applications for the promise of cost savings, flexibility and anywhere access, but they are concerned about losing productivity during ramp-up, integrating cloud apps into their environments and maintaining security throughout this process,” said Grubbs. “When SMBs turn to their cloud providers and resellers for help, they find gaps in the support and service they receive, leaving the SMBs in a technical lurch. Unable to successfully migrate to the cloud, these small businesses give up and check out. It’s lose-lose for both the SMB and the cloud app distributor.”
This webinar covers how to create a win-win experience for cloud app distributors and SMB customers. During the webinar, attendees will learn:
- Best practices of cloud application providers and distributors whose customers buy and stay
- Why a great application alone is not enough to entice prospects to buy
- Key SMB issues that stall or prevent cloud application adoption and how to address them before customers decide to leave
- Why current strategies limit market success
“Distributors who understand the adoption challenge and adapt by wrapping their cloud applications with support that starts before the sale and follows the end-user throughout the entire lifecycle will differentiate themselves from the competition,” said Weichselbaum. “More importantly, they’ll retain their customers and recognize greater long-term value.”
PlumChoice recently announced that its cloud support business grew 289 percent from 2013 to 2014, and its executives are expecting another 257 percent growth in 2015.
PlumChoice provides a continuum of technical services for personalized consumer and small business technology environments. For more than a decade, the company has partnered with brands both large and small, including Fortune 1000 manufacturers, retailers, telcos, cable providers, and software vendors to deliver highly differentiated customer experiences by way of technical support solutions for the Internet of Things.
Today’s dynamic, complex, heterogeneous technology environments require brands to solve for technical challenges that are complex and diverse. PlumChoice’s solutions span the entire buyer and customer lifecycle – from pre-purchase to purchase, installation, configuration, integration, adoption, problem resolution and ongoing usage. Solutions include Connected Life, Cloud Application and Premium Technical sales, tech and care services. PlumChoice enables brands to reduce returns and churn, increase adoption and experience value, drive revenue, control costs and create customer loyalty.
The press release contains forward-looking statements regarding anticipated objectives, growth and/or expected product and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words (among others): “believes,” “expects,” “may,” “will,” “plan,” “should” or “anticipates,” or comparable words and their negatives. These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to differ materially from the expectations contained in these statements. PlumChoice assumes no obligation to update any forward-looking statements contained in this press release in the event of changing circumstances or otherwise, and such statements are current only as of the date they are made.