BOSTON--(BUSINESS WIRE)--PYMNTS.com, the premier source of news and commentary on innovation in payments and commerce in partnership with InfoScout, which provides real-world analytics to make brands better marketers, announced the results of their exclusive tracker on Apple Pay consumer adoption data at PYMNTS.com Innovation Project 2015, a thought leadership event for payments executives.
The data is the result of InfoScout’s survey of iPhone 6 and iPhone 6 Plus users and is an update of a November survey that showed more than 91% of users who could pay with Apple Pay on Black Friday, didn’t.
The latest InfoScout/PYMNTS Apple Pay Adoption Tracker survey, conducted in early March, shows that the number of users who could pay with Apple Pay but did not, has decreased to 85%. While the updated results continue to show low adoption, they also show that when people do try it, more than half consider Apple Pay a significantly better check-out experience than paying with a traditional credit or debit card. It also showed that many of those who use Apple Pay love it so much they would seek out a merchant that took it.
But, they’re still not using it as much as they can, because it’s fighting the habit of using a traditional plastic card and they simply forget. According to the InfoScout/PYMNTS Apple Pay Adoption Tracker, 82% of those who said they have tried Apple Pay say they use it whenever they can, if they remember, but that is less than half the time.
“Apple Pay adoption is facing some primary challenges," Jared Schrieber, InfoScout Co-Founder and CEO said today at PYMNTS.com’s Innovation Project. “The first is that most iPhone 6 users don’t understand how or why they would use Apple Pay. The second is even though those that want to use it, they are faced with overcoming the mental muscle memory as using a traditional credit or debit card.”
It’s still an encouraging sign for Apple.
“Six months after release, this incredibly informative data shows some encouraging things for Apple—usage is getting better and those who use it love it so much they would make merchant choices based on whether they accept it,” Karen Webster, CEO of PYMNTS.com said. “But Apple still appears to be struggling to get beyond a small percent of early adopters.”
For more information about Apple Pay and Apple Pay adoption, please visit PYMNTS.com
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