David Shapiro Joins Steel Sports as Chief Executive Officer

Seasoned Leader to Usher In Next Era of Growth for Youth Sports Provider

HERMOSA BEACH, Calif.--()--Steel Sports, Inc. today announced that it has hired David Shapiro to be its new President and Chief Executive Officer. Steel Sports is a network of branded participatory and experience-based businesses engaged in sports, training, education and entertainment. Shapiro will join Steel Sports on March 17.

Previously, Shapiro held a variety of senior-level positions for more than a decade with Positive Coaching Alliance (PCA), helping to grow the organization into a leading national nonprofit that is reaching over two-million athletes each year and is focused on working with youth and high school athletes to develop “Better Athletes, Better People.” He most recently served as the organization’s Chief Revenue Officer.

“David is a successful leader whose passion and expertise are uniquely aligned and well qualified to lead Steel Sports as we enter this next era of growth,” said Warren Lichtenstein, Chairman of Steel Sports. “David shares our dedication to improving the culture of youth sports. Our mission is to increase the participation rate and extend the life cycle among young athletes and sports enthusiasts. We intend to do this by offering the kids in our programs the best on and off field curriculum that will enhance their experience as they engage across Steel Sports’ growing platform.”

“I have worked closely with David and watched him grow Positive Coaching Alliance into a nationwide movement that is changing the culture of youth sports,” said Dusty Baker, a former major league baseball player and manager who worked with Shapiro at PCA. “There isn’t anyone in this country that knows the youth sports sector better than David. I am excited to see Steel Sports grow under his leadership, much like David was able to grow Positive Coaching Alliance.”

“Steel Sports is uniquely positioned to have a tremendous impact on the youth sports’ culture throughout our country and I am excited to join an organization that is dedicated to fostering positive experiences both on and off the playing field,” said Shapiro. “We will be committed to offering the very best sports experience across our platform through implementing and delivering the best in coach education. I’m joining Steel Sports at a time when the company is poised for growth, and I look forward to enhancing Steel Sports’ position of strength and leadership to help ensure a successful future.”

As CEO, Shapiro’s responsibilities will include overseeing the strategic direction of Steel Sports’ portfolio companies including U.K. Elite Soccer headquartered in Cedar Knolls, N.J., which focuses on providing a world-class youth soccer experience, and Baseball Heaven, a 27-acre state-of-the-art baseball facility in Yaphank, N.Y., that offers young athletes the opportunity to engage across both the instructional and competitive spectrums of baseball. Combined, U.K. Elite and Baseball Heaven reach more than 1.3 million people on an annual basis. Steel Sports will also actively pursue other businesses in the youth sports’ space, including, camps, facilities, tournaments, training and technology companies.

Shapiro will be based at Steel Sports’ headquarters in Hermosa Beach, Calif. He is a graduate of the Executive Program for Non-Profit Leaders at the Stanford University Graduate School of Business. Shapiro received a bachelor of science degree in managerial economics from the University of California, Davis.

About Steel Sports:

Founded in 2011, Steel Sports Inc., is a subsidiary of Steel Excel Inc. (Other OTC: SXCL), website: www.steelexcel.com. The business seeks to invest in long-term strategic partnerships in the sports, education and entertainment sectors. Through our partnerships we look to provide capital resources, as well as infrastructure and financial support, while working with management teams to enhance best practices and identify and explore growth opportunities.

Website: www.steel-sports.com

Contacts

Brener Zwikel & Associates for Steel Sports:
Steve Brener, 818-462-5598
steveb@bzapr.com

Release Summary

Steel Sports, Inc. has hired David Shapiro to be its new President and Chief Executive Officer.

Contacts

Brener Zwikel & Associates for Steel Sports:
Steve Brener, 818-462-5598
steveb@bzapr.com