Research and Markets: Improving Banking Performance with Analytics and Market Segmentation

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/2w4kfr/improving_banking) has announced the addition of the "Improving Banking Performance with Analytics and Market Segmentation" report to their offering.

In new research, Improving Banking Performance with Analytics and Market Segmentation, it reviews how expectations can be met, and in many cases exceeded, by leveraging expanded capabilities available through customer relationship management (CRM) and analytics systems.

Today's banks and other financial institutions are still struggling to grow and be consistently profitable several years after the financial crisis in the U.S. While the number of unprofitable institutions has declined considerably over the past half-decade, there are still headwinds in such areas as return on equity and return on assets.

This is occurring although there are fewer financial institutions in business today than immediately after the recession.

Many FIs are realizing that banking customers' expectations have increased significantly as they become more aware of new ways to transact and interact, especially via mobile device.

Bank performance can be significantly improved by leveraging the power of advanced CRM and analytics systems to better understand and engage with banking customers.

Key Topics Covered:

1. Executive Summary

2. Introduction

3. Market Overview

- FIs Continue to Dig Out from the Financial Crisis

- A Balancing Act Is Needed to Grow ROA

- Banking Profitability Continues to Improve

- Fewer Institutions Are Competing for Banking Customers' Hearts and Minds

- Banking Profitability Has Many Influencers

- Enterprise Marketing and Analytics Systems to Uncover Profitability Opportunities

- Working to Better Understand the Banking Customer

4. Profiling U.S. Consumers

- Striving to Be First in Banking Customers' Eyes

- Expanding the Client Base Offers New Opportunities for FIs

- Using Analytics to Better Understand Banking Customer Behaviors

5. Analytics Vendor Profiles

- D+H

- Equifax

- FICO

- FIS

- MicroStrategy

- SAS

6. Conclusions and Strategic Implications

7. Endnotes

For more information visit http://www.researchandmarkets.com/research/2w4kfr/improving_banking

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Banking and Financial Services

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Banking and Financial Services