NEW YORK--(BUSINESS WIRE)--As the mobile world grows more ubiquitous and seamless, many marketers are left grappling with new questions around audience, reach, and branding. Numbering 75 million, Millennials present some of the toughest questions for marketers, due to their complex tastes and purchase behaviors. Next week, GfK’s Kathy Sheehan (EVP, Consumer Trends) will help marketers understand this cohort at the 2015 Mobile Marketing Association (MMA) NY Forum.
Sheehan will present “Cultural Trends That Drive Mobile Usage and Connections” on March 18th at the event, which is being held in New York City. Drawing on GfK’s extensive Roper Reports® trends research, she will detail the challenges of marketing to Millennials and provide effective, research-backed insights into possible solutions.
“Mobile is the future and a natural habitat for many Millennials,” said Sheehan. “So understanding their needs and the trends that they are driving is essential for marketers, who must tap into this new opportunity.”
Sheehan has spoken and written frequently about Millennials. She has also been quoted in high-profile publications, including the CNBC Business Center, BusinessWeek, Advertising Age, and The New York Times.
The 2015 MMA NY Forum aims to analyze the changing digital behavior of millennials, women, gamers and other vital groups and offer mobile solutions for successful marketing. The MMA is the world’s leading mobile trade group, with over 800 member companies from over 50 countries.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.