LONDON--(BUSINESS WIRE)--Future Market Insights (FMI) released its recent research report titled, “BRICS Oral Care Market Analysis and Opportunity Assessment, 2014 - 2020.” FMI forecasts that the BRICS oral care market is expected to account for US$ 17.3 Bn in 2020, registering a CAGR of approximately 10% between 2015 and 2020. This growth is attributed to growing adoption of digital marketing techniques and introduction of affordable product variants by companies in BRICS.
Lead analyst at FMI, Vipassa K., said, “Increasing consumer awareness with regard to better oral hygiene is the primary driver of the overall BRICS oral care market. Furthermore, dentist recommendations for adoption of various-related products is projected to shift consumer preference from basic to secondary oral care products such as mouthwash in the near future.”
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By product type, the BRICS oral care market is broadly segmented into primary and secondary products. Increasing oral hygiene awareness and constant introduction of innovative products is driving the demand for overall oral care products in BRICS. Toothpaste dominates the BRICS oral care market in terms of market share, and is expected to account for 62.0% of the total market by 2020.
The others segment in the secondary oral care products in BRICS which includes mouth fresheners, whitening strips and dental chewing gums is expected to record a CAGR of 14.5% during the forecast period. This is attributed to growing product visibility in modern retail layouts, coupled with innovative branding and advertisement strategies.
Key players in the BRICS oral care market are The Colgate-Palmolive Company, Procter & Gamble Co., The Unilever Group, Koninklijke Philips N.V., Johnson & Johnson Limited, GlaxoSmithKline Plc., Amway, and Dabur.
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Future Market Insights (FMI) is a premier provider of syndicated research reports, custom research reports and consulting services. Our research services cover global as well as regional emerging markets such as GCC, ASEAN and BRICS. Our offerings cover a broad spectrum of industries including Chemicals, Materials, Energy, Technology, Healthcare and Retail.