Technogym Helps Operators Engage and Retain Members Whilst Impacting Social Causes

Let’s Move for a Better World Challenge Surpasses Record 100M MOVEs Milestone during Week of IHRSA 2015

LOS ANGELES--()--Technogym (www.technogym.com), a world leading company supplying fitness and wellness products, services and solutions, announces industry first technology, important social cause initiatives and new product lines at IHRSA 2015, the annual convention of the International Health, Racquet and Sportsclub Association in Los Angeles, CA, taking place at the LA Convention Center from March 11 – 14. Technogym is exhibiting at Booth #1722.

Visitors to the booth will have the unique opportunity to immerse themselves in Technogym’s Wellness eco-system, which is driven by its commitment to Technology, Innovation and Solutions. Featured will be the first Mywellness Lifestyle CRM open platform for managing Wellness Lifestyles, as well as new product lines – ARTIS, Pure Strength and Cable Stations. Technogym will also aim to hit a global milestone of 200 million MOVEs during IHRSA with the Let’s Move for a Better World challenge, designed to impact childhood obesity, after hitting 100 million MOVEs earlier this week.

“Innovation has always been the engine behind Technogym’s growth. We have invested in design, robust biomechanics and digital technology, as well as research and development, and all of our solutions showcased at IHRSA this year reflect this DNA,” said Nerio Alessandri, President and Founder, Technogym. “Alongside investing in innovation, Technogym has always been committed to promoting wellness as a social opportunity to build a better world based on people’s health.”

Let’s Move for a Better World Challenge

At IHRSA, Technogym will be promoting Let’s Move for a Better World challenge. The first worldwide wellness initiative to fight childhood obesity, the Let’s Move for a Better World challenge pits operators and their members against each other globally in healthy competition to collect the most amount of MOVEs (Technogym’s metric of measuring physical movement) through physical activity from March 2-22, 2015. The facility in each country that amasses the most MOVEs will have the unique opportunity to affect public health in their communities by donating Technogym’s Easy Line equipment to a local school of its choice.

The Let’s Move for a Better World challenge has registered over 357 facilities worldwide in 16 different countries, including 36 facilities in the United States, that have generated over 100 million MOVEs after only one week into the program. This represents over 45 million calories burned or roughly 14,330 lbs lost, which speaks to members’ proven enthusiasm to rally around social causes as they work out. To commemorate the 100M MOVEs milestone, a special celebration on the show floor hosted by Technogym President and Founder Nerio Alessandri will take place at 5pm on Thursday, March 12 at Technogym Booth #1722.

“Through established cause-related programs like Let’s Move for a Better World, operators can better engage and motivate their members as part of a larger social movement to combat childhood obesity in their local communities,” said Alessandri.

Leading Technology Solution: Mywellness Lifestyle CRM

With Mywellness, members can seamlessly measure and aggregate all of the data surrounding their physical activities, inside the gym and out, along with their daily movements and their evolving body measurements. Members can manage their workouts in the gym (in concert with Technogym equipment and UNITY™ consoles), outdoors on their mobile devices and wearables, at home via personal computers or Technogym home equipment, on holiday or wherever they train, for a truly personalized and seamless wellness experience. Operators can securely access the fitness data of their members, in real time, and can develop specific programs based on what really matters to their members, maximizing ROI.

The platform boasts the most comprehensive list of third party fitness and device partners, including Fitbit, MapMyFitness, MyFitnessPal, Polar, RunKeeper, Strava, Inbody, Withings and Garmin. From a mobile perspective, Technogym recently announced at the Mobile World Congress an integration with Samsung Galaxy S6, enabling users to seamlessly integrate their workout activities from the S Health platform; Technogym is also proud to announce at IHRSA the integration with Healthkit, Apple’s new health platform, which allows iPhone users to also sync their data with the Mywellness platform.

“The social and business impact of today’s hyper-connected world extends to the fitness and wellness industry and I am particularly proud to present Technogym Mywellness Lifestyle CRM. This open platform connecting operators and their members, allows operators to shape new business models and enables members to undertake and manage their wellness lifestyles anywhere, anytime,” added Alessandri.

Mywellness Lifestyle CRM Benefits

Member Assessment

  • With the PROFILE App, operators can better understand the members’ deeper motivations for exercise and wellness.
  • Integration with the most popular body analyzers, enable operators to check the user's health status and show progress of members' biometrics.

Programming and Coaching

  • With the PRESCRIBE App, operators can quickly and easily create truly personalized training programs for their customers.
  • With the SELF App users can autonomously select workouts from a pre-defined library.

Engagement

  • With the CHALLENGE app operators can engage members and prospects by launching competitions and social initiatives, such as the globally popular Let’s Move for a Better World challenge.
  • Users can interact with others and track performance results on a leader board. Mobile notifications inform users of changes in the rankings and motivate them to get back to training to further improve their score.

For other news related to Technogym at IHRSA 2015, please click here for a full press kit.

About Technogym USA

Founded in 1983, Technogym (www.technogym.com) is the world’s leading international supplier of products, services, and solutions in the Wellness and Fitness fields. With over 2,200 employees and 14 branches globally, Technogym exports 90% of its product to 100 countries. More than 65,000 Wellness centers and 100,000 private homes are equipped with Technogym. Technogym was the official supplier for the last five editions of the Olympic Games: Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, London 2012 and will continue this partnership at the 2016 Olympic Games in Rio de Janeiro. Technogym also is a leading sponsor at the next Universal Exposition, Expo 2015 in Milan.

Contacts

M&C Saatchi S&E
Mark Tanno, +1 917-940-8143
Assistant Vice President
mark.tanno@mcsaatchi.com
or
M&C Saatchi S&E
Samantha Fink, +1 410-428-0383
Account Executive
samantha.fink@mcsaatchi.com

Release Summary

Technogym celebrates record 100 Million Move milestone during IHRSA 2015 for Let's Move for a Better World Challenge

Contacts

M&C Saatchi S&E
Mark Tanno, +1 917-940-8143
Assistant Vice President
mark.tanno@mcsaatchi.com
or
M&C Saatchi S&E
Samantha Fink, +1 410-428-0383
Account Executive
samantha.fink@mcsaatchi.com