NetBase Launches SXSW® App and Partners with Adweek, Yum! Brands to Host Webinar Titled “Game-Changing Millennial Marketing: A Playbook from Yum! Brands”

MOUNTAIN VIEW, Calif.--()--NetBase, the enterprise-scale social media analytics company, today launched a SXSW NetBase LIVE Pulse™ that unveils trending social topics in real-time. The app keeps audiences apprised of what presentations were memorable, the most-talked-about brands and personalities, the must-attend events, and so much more.

In addition, the company is partnering with Adweek and Yum! Brands to host a webinar to help companies leverage social to reinvent their marketing efforts for millennials.

WHO: NetBase, Adweek, and Yum! Brands (operator of Taco Bell, KFC, and Pizza Hut)

WHAT: Co-sponsored webinar titled “The Game-Changing Millennial Marketing: A Playbook from Yum! Brands,” reveals how Yum! Brands engages with its millennial audience with NetBase at the center.

Yum! Brands Social Media Analyst Andrew Ashton, who leads The Social Hive, will share how his brands successfully leverage social, his views of channels and millennials, and the specifics of a go-to-market playbook.

WHEN: Tuesday, March 17, 2015 at 10 a.m. PST / 1 p.m. EST

WHERE: To register for the webinar, visit http://bit.ly/1MbYCl1.

About NetBase

NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Kenneth Cole, Ogilvy, T-Mobile, Universal Music Group, Walmart, and YUM! Brands (including Taco Bell, Pizza Hut, and others). Learn more at www.netbase.com or @NetBase. See your brand’s social movement in real-time with NetBase LIVE Pulse™.

NetBase Solutions, Inc. and the NetBase logo are registered trademarks of NetBase Solutions, Inc. The trademarks and names of other companies and products mentioned herein are the property of their respective owners.

Contacts

for NetBase
Brittany McLaughlin, 972-850-5869
bmclaughlin@ideagrove.com

Contacts

for NetBase
Brittany McLaughlin, 972-850-5869
bmclaughlin@ideagrove.com