NEW YORK--(BUSINESS WIRE)--SigmaCare, a leading electronic health record (EHR) technology partner for long-term and post-acute care (LTPAC), senior living, home health and hospice providers, today announced it has launched its integrated marketing solution through the acquisition of HomecareCRM. The marketing solution, focused on referral source management, enables providers to perform competitive market analysis, easily locate the highest value referral sources by leveraging robust analytics, streamline marketing efforts and optimize census. Integration with the SigmaCare EHR platform expedites the admissions process by facilitating effective patient transitions into provider organizations and enables providers to inform referral sources of patient status and outcomes, adding value to the relationship.
Under the changing reimbursement landscape, providers face increasing economic pressures and competition for referrals, specifically due to the rise in risk-based payment mechanisms such as bundled payments, accountable care organizations and managed Medicaid. This has resulted in a need for technology allowing providers to more efficiently and strategically manage referral sources, maintain and optimize their census and increase accountability for sales and marketing efforts.
“Our technology offers the most robust local healthcare market intelligence available and will provide SigmaCare customers with an added value solution that offers a level of insight into referral networks not available in any other solution,” said Chris Tunnell, senior vice president of HomecareCRM. “By joining SigmaCare and integrating with its advanced EHR platform and intuitive technology, the partnership will help providers manage critical information while driving census growth across the complete lifecycle of resident care from pre-admission through discharge.”
“We’re excited about the opportunity to leverage SigmaCare’s recently launched referral source management solution,” said Kevin Stagg, executive vice president and chief financial officer of Christian Health Care Center, a multi-dimensional long-term/post-acute care and mental health facility based in northern New Jersey. “It will enable us to understand our local referral source patterns, improve census and optimize reimbursement. Additionally, since the solution will be a fully integrated part of the SigmaCare EHR platform, we can streamline our admission process, network more efficiently with all of our referral partners and provide real-time activity on all of our patients and residents. By bringing us this solution, SigmaCare continues to innovate and be a great partner to us as we look to deliver superior care through advanced technology. This is a game changer, not only for Christian Health Care Center, but for the entire industry.”
“We recognize the importance of helping senior and post-acute care providers not only improve care delivery, but also marketing processes. While marketing software is recognized as a valuable business tool in other industries, it is underutilized in healthcare, and we believe HomecareCRM’s best-of-breed product and long, reputable history in the post-acute space make the company an optimal partner for us to address this challenge,” said Steve Pacicco, CEO of SigmaCare. “Leveraging the strength of our financial partner, Marlin Equity Partners, to invest in complementary technology, this partnership allows us to help our customers grow their referral networks so they can deliver more comprehensive care across the continuum and achieve long-term clinical and financial success. We are excited about the prospect of offering our current customers this new value added offering, while providing our new home health and hospice customers with additional value through our consultative service and support model.”
SigmaCare partners with long-term and post-acute care (LTPAC), senior living, home health and hospice providers to achieve success in their local markets by delivering an advanced electronic health record (EHR) platform with advanced clinical decision support, analytics, financial and referral source management tools. SigmaCare partners with national, regional and independent providers to create custom implementations that streamline workflow and support interoperability, while ensuring system proficiency and optimization. With industry insight and a commitment to ongoing consultative and responsive service, SigmaCare enables providers to lower operating costs, increase revenue and meet regulatory requirements, all while enhancing care delivery.