LONDON--(BUSINESS WIRE)--Respected annual Business Superbrands® list features Avanti Communications among the UK’s strongest business-to-business brands
Avanti Communications (LSE: AVN) has been awarded Business Superbrands status for 2015, following the most recent evaluation of the long-running annual survey, which has been identifying the UK’s leading business-to-business brands since 2001. The process was managed by The Centre for Brand Analysis (TCBA) and questioned 2,000 individual business professionals from across the UK as well as the independent and voluntary Business Superbrands Council. The three audiences judged more than 1,200 brands, which they assessed on three key criteria: quality, reliability and distinction.
Stephen Cheliotis, Chairman of the Business Superbrands Council said: “Having a strong reputation is as essential in business-business markets as in business-consumer markets. That said it is often ignored by management, or certainly lower in the list of priorities, for many business-business companies, meaning they miss out on the clear benefits a strong brand provides. Those brands awarded Business Superbrand status should therefore be praised for focusing on, and more importantly succeeding in, building a recognisable, powerful and respected brand. The competitive edge the leading Business Superbrands can enjoy is just reward for their endeavours and creates a virtuous circle that will further reaffirm their positive position relative to peers.”
Commenting on the Business Superbrand status, Matthew O’Connor, Chief Operating Officer at Avanti Communications, said: “The award of Business Superbrand 2015 status serves as very welcome recognition of our strategy. We put customers first and deliver a level of quality and flexibility to telecoms companies that is unparalleled in the satellite industry. That World beating new technology is underpinned by the dedication and hard work of our employees who live our brand values to the full every day.”
- Ends -
About Avanti Communications
Avanti is a carriers’ carrier, selling wholesale data telecoms products to service providers which use them to create networks for enterprise, carrier, government and consumer users. Avanti’s network consists of:- two high throughput satellites in orbit, called HYLAS 1 and HYLAS 2; a multiband satellite called Artemis plus a fourth and a fifth satellite in construction called HYLAS 3 and HYLAS 4 and an international fibre network connecting data centres in several countries. Avanti Communications has GEO satellite network spectrum filings in the ITU Master Register for Ka-band at 33.5° West and 31.0° East and for Ka, Ku, S and L-band at 21.5° East. Avanti Communications serves customers in Europe, Middle East and Africa. Visit: www.avantiplc.com
Business Superbrands 2015
What is Superbrands®?
Superbrands is an annual initiative to identify and celebrate the UK’s strongest consumer and B2B brands in Britain. Brands do not apply or pay to be considered for Superbrand status; rather the accolade of Superbrand is awarded after a rigorous and independent selection process (please see below for details).
Business Superbrands Selection Process – Summary
The UK’s Business Superbrands are chosen by a panel of marketing experts and 2,000 individual business professionals from across the UK. Brands do not apply or pay to be considered. The business professionals’ vote is the culmination of an independent selection process managed by The Centre for Brand Analysis, which considers thousands of brands from over 50 sectors.
This information was brought to you by Cision http://news.cision.com