Univision is the No. 1 Broadcast Station in Early and Late Local News in Los Angeles and Houston in the February Sweep among Adults 18-49 and Adults 25-54

The Established Local News Leader in LA, KMEX Univision 34 in Los Angeles Ranked No. 1 in Early Local News and Late Local News among Adults 18-49, beating ABC, NBC and CBS Stations

NEW YORK--()--Univision Local Media today announced that Univision broadcast stations in Los Angeles, Houston and Dallas ranked No. 1 in early and late local news in the February sweep among Adults 18-49. In Los Angeles and Houston Univision broadcast stations also ranked as No. 1 broadcast station in early and late local news with Adults 25-54. In Total Day viewing Univision stations in Los Angeles, Houston and Dallas ranked No. 1 among Adults 18-49 and 18-34.

During the February sweep, Univision stations in Los Angeles, Houston and Dallas delivered both the No. 1 early local newscast and the No. 1 late local newscast among Adults 18-49, and the No. 1 early and late local newscast among Adults 25-54 in Los Angeles and Houston. For the fourth consecutive sweep period, KMEX Univision 34 in Los Angeles ranked No. 1 in Primetime among Adults 18-49, regardless of language, ahead of ABC, CBS, FOX and NBC stations.

“Holding the No. 1 position in early and late local news in competitive markets like Los Angeles, Houston and Dallas is no small feat,” said Kevin Cuddihy, president of Local Media, Univision Communications Inc. “These accomplishments speak to the strength of our local content and to the power of the Hispanic community in these markets.”

Additional Local Highlights:

Primetime

During the February 2015 sweep period, Univision was the No. 1 broadcast station in primetime among:

  • Adults 18-49 in Los Angeles
  • Adults 18-34 in Los Angeles, Houston and Dallas

Univision outperformed ABC, CBS and FOX among Total Viewers 2+ in Miami; and among Adults 18-49 in Houston and Dallas.

Total Day

During the February 2015 sweep period, Univision was the No. 1 broadcast station in Total Day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:

  • Adults 18-49 and Adults 18-34 in Los Angeles, Houston and Dallas

Univision outperformed CBS, NBC and FOX station in Total Day viewing among Adults 18-34 in New York. In Total Day viewing, Univision stations also outperformed ABC, CBS, NBC and FOX stations among Total Viewers 2+ in Miami and ABC, CBS and FOX stations among Adults 18-34 in Phoenix.

Early Local News

Univision stations delivered the No. 1 early local news among:

  • Adults 18-49 and Adults 25-54 in Los Angeles, Houston and Dallas

Univision stations delivered the No. 2 early local news among:

  • Adults 18-49 in New York, Miami, Phoenix and Sacramento
  • Adults 25-54 in New York, San Francisco and Phoenix

Late Local News

Univision stations delivered the No. 1 late local news among:

  • Adults 18-49 in Los Angeles, Houston and Dallas
  • Adults 25-54 in Los Angeles and Houston

Univision stations delivered the No. 2 late local news among:

  • Adults 18-49 in Phoenix
  • Adults 25-54 in Dallas and Phoenix

Source: Nielsen, NSI, Feb 15, (1/29/15-2/25/15). Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; 5 p.m. CT/MT start time. Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; 9/10 p.m. CT/MT. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT). Total day defined as Mon-Sun 6 a.m.-2 a.m. Rankings based on average impressions. Live+SD.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 61 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and operates 67 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; an Interactive network of online and mobile apps and products including UVideos, a bilingual digital video network serving Hispanic America, Uforia, a music application featuring multimedia music content, including over 65 radio stations, videos, exclusive digital channels and a custom radio offering with more than 25 million songs, Univision.com, the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.Univision.net.

Contacts

Univision Communications Inc.
Paola Hernandez, 646-560-4979
pahernandez@univision.net

Contacts

Univision Communications Inc.
Paola Hernandez, 646-560-4979
pahernandez@univision.net