Research and Markets: 2015 Innovations in the Alcoholic Drinks Market

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/g9hhl9/innovations_in) has announced the addition of the "Innovations in Alcoholic Drinks" report to their offering.

Shoppers are continuously facing a wide spectrum of choices in-store for the alcoholic drinks category. The large variety of drink types, flavours, pack sizes, and price points, means that catching shopper attention and standing out at the shelf is becoming increasingly challenging.

In addition, grocery retail formats face competition from specialist retailers in the alcoholic drinks category. The expert product advice and recommendations that specialists provide is a key distinction that shoppers highly value, and that grocery retailers are, thus, increasingly looking to emulate.

Both brands and retailers need to constantly innovate in the execution in-store, creating excitement around the category to drive footfall, providing added value through education on product specifications, benefits, and usage ideas, and ensuring shoppers' purchasing decisions are as easy and straightforward as possible. This approach will enable grocery retailers to better position themselves as experts in the category, and therefore, convert sales.

Report Scope:

This report provides the latest innovations around category management for the alcoholic drinks category, with the aim to assist you in taking your category to the next level, thus driving footfall, engaging shoppers, enhancing shopping experience, and ultimately, increasing sales and shopper loyalty.

This report is the result of extensive in-store analysis derived from a mix of both developed and emerging markets, as well as from a variety of store formats, both big and small box retailing.

In-store analysis focuses on six key topics in order to identify global best practices for the alcoholic drinks category: aisle innovations, displays, cross merchandising, promotions, checkout, and private label vs. brands.

Key Questions Answered:

- What are the latest innovations taking place in-store around the alcoholic drinks category?

- What are the latest trends in innovative promotions for the alcoholic drinks category?

- How can I optimize merchandising in order for the alcoholic drinks category to be present in all the hot spots of the store?

- What are the latest innovations in Private Label products and how is Private Label driving changes for the overall alcoholic drinks category?

- How can I create excitement in-store in order to drive footfall to my products, brands, and overall category, while engaging shoppers and building loyalty?

Key Topics Covered:

1. Introduction

2. Concept Analysis: Aisle Innovations

3. Concept Analysis: Displays

4. Concept Analysis: Cross Merchandising

5. Concept Analysis: Promotions

6. Concept Analysis: Checkout

7. Concept Analysis: PL vs. Brands

8. Key Takeaways

Companies Mentioned

- Carrefour

- Cora

- Cost Plus World Market

- H-E-B

- Intermarche

- Marks & Spencer

- Morrisons

- Proxy Delhaize

- Rewe City

- Sainsbury's

- Soriana Hiper

- Tesco

- Walmart

- Whole Foods Market

For more information visit http://www.researchandmarkets.com/research/g9hhl9/innovations_in

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Beer, Wine, Spirits

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Beer, Wine, Spirits