Popcorn, Indiana Raises the Bar for Snacking with the Launch of the First Ever Crispy Popcorn Bar

America’s Leading Popcorn Innovator Expands into New Categories in 2015

ENGLEWOOD, N.J.--()--Popcorn, Indiana®, a leader in the popcorn and snacking space, continues to take popcorn snacks to a new level by releasing a new popcorn innovation, Popcorn Bars, which are slated to hit shelves at select Walmart stores in March, with other retailers to follow.

Delivering on the deliciously crunchy benefits of popcorn in the form of bars, Popcorn, Indiana offers smarter snacking options without compromising on amazing taste. This unique snack brings convenience and on-the-go snacking in the first ever crispy popcorn bar.

“It’s not enough for us to create awesomely delicious popcorn flavors you can feel good about. We constantly push ourselves every day - past the frontier of the expected - into exceptional snacking realms that have never been explored,” said Hitesh Hajarnavis, CEO of Popcorn, Indiana. “Our team is excited to invite our friends to try a new way of enjoying their favorite snack,” added Hajarnavis.

The Popcorn Bars deliver a guilt-free indulgent snack for the whole family at 100 calories per bar. Bars are available in both Chocolate Fudge and Chocolate Lovers’ flavors and made from non-GMO ingredients.

The Popcorn Bars will be available at a suggested retail price of $3.98. To learn more, please visit www.popcornindiana.com.

About Popcorn, Indiana

Popcorn, Indiana, innovator of popcorn and whole grain snacks, is changing the way today’s consumers snack – one delicious kernel at a time. The brand is dedicated to making the best-tasting snacks on the planet, handcrafted for sharing and creating delicious memories with friends and family. Maker of America’s #1 Kettlecorn, the brand offers several product lines including Popcorn, Indiana ready-to-eat popcorn; FitChips air-popped popcorn chips; FIT, a line of RTE popcorn for consumers looking for great taste with balanced nutrition and a portfolio of decadent Drizzlecorn and Caramel Popcorn flavors. All Popcorn, Indiana products are made from non-GMO corn and contain whole grains. Popcorn, Indiana snacks are available at national, regional and local retailers across the U.S. and Canada. For more information, visit www.popcornindiana.com.

Contacts

Media:
Clair Casey, (212) 219-0321
casey@formulaPR.com

Contacts

Media:
Clair Casey, (212) 219-0321
casey@formulaPR.com