Research and Markets: Lottery Benchmarking and Success Factors - Benchmarks, Success Factors, and Best Practices 2014/2015 edition

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/jffbw8/lottery) has announced the addition of the "Lottery Benchmarking and Success Factors - Benchmarks, Success Factors, and Best Practices 2014/2015 edition" report to their offering.

The study again provides a wealth of information on lottery-specific industry benchmarks far beyond existing sales comparisons.

The 2014/2015 edition again includes a large number of analyses of the Internet/digital segments. Since social media and networks, such as Facebook, and social gambling are becoming more and more important, we again include analyses of activities and successes of lotteries in social media.

Key Topics Covered:

1 Introduction And Overall Trends

2 Total Sales Benchmarks

3 Lotto Sales

4 Betting Sales

5 Instant Lottery Sales

6 Keno Sales

7 Vlt Sales

8 Retail Channel Benchmarks

9 Internet And Digital Channels Benchmarks

10 Social Media Benchmarking - Facebook, Twitter

11 Overall Cost Efficiency

12 Marketing Effectiveness

13 Human Resource Effectiveness

14 Prizes / Payout

15 It And Data Communications Costs

16 Retailer Commission

17 Methodology

For more information visit http://www.researchandmarkets.com/research/jffbw8/lottery

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Gambling

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Gambling