Research and Markets: Public Wi-Fi Worldwide: Opportunities and Strategies for Mobile Operators in the Age of Pervasive LTE

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/bbld5x/public_wifi) has announced the addition of the "Public Wi-Fi Worldwide: Opportunities and Strategies for Mobile Operators in the Age of Pervasive LTE" report to their offering.

This Viewpoint provides analysis and insights on public Wi-Fi data traffic trends, consumer behaviour and business models. It suggests new opportunities and strategies to maximise public Wi-Fi monetisation, which will come under more pressure as LTE penetration increases.

This report analyses the importance of public Wi-Fi networks in the context of the commercialisation of LTE. LTE's prominence raises several questions and concerns about deploying and monetising public Wi-Fi networks.

This report provides insights into public Wi-Fi data traffic trends worldwide and focuses on some of the key countries. It examines how consumers behave with regard to public Wi-Fi in an LTE world. It provides an overview of public Wi-Fi business models for mobile network operators (MNOs) and suggests innovative ways to monetise public Wi-Fi.

It is based on several sources:

  • Wireless network traffic worldwide: forecasts and analysis 2014-2019
  • Inside-out wireless networks for fixed operators: the technical and commercial challenges of HetNets
  • The Connected Consumer Survey 2015
  • interviews with relevant telecoms operators.

Who needs to read this report

  • Mobile and fixed network operators' strategy teams.
  • Operators that have already launched public Wi-Fi services.
  • Operators that have mobile spectrum and are considering launching Wi-Fi services.
  • Wi-Fi aggregators or wholesale access providers.
  • Wi-Fi platform providers or innovative Wi-Fi software solution vendors.

This report focuses on public Wi-Fi usage - it is not intended to address home or office (private') Wi-Fi usage.

This Viewpoint:

  • Analyses the role and importance of public Wi-Fi in light of mobile network operators (MNOs) commercialising, implementing and monetising LTE
  • Provides insights into public Wi-Fi traffic trends worldwide and particularly focuses on some of the key countries
  • Looks at consumer behaviour around public Wi-Fi
  • Examines public Wi-Fi business models for MNOs
  • Suggests innovative ways to monetise public Wi-Fi networks.

Key questions answered in this report

  • What is the position of public Wi-Fi in different countries worldwide?
  • What are the public Wi-Fi and mobile data traffic trends?
  • How is consumer Wi-Fi behaviour evolving in an LTE world?
  • What are the main operational Wi-Fi business models?
  • Can operators make money from Wi-Fi? If yes, how?
  • How can operators ensure that their Wi-Fi investments remain relevant and valuable?

Key Topics Covered:

  1. Executive summary
  2. Analysis of public Wi-Fi usage trends worldwide
  3. Consumer behaviour around Wi-Fi and LTE
  4. Public Wi-Fi business models and opportunities
  5. Recommendations

For more information visit http://www.researchandmarkets.com/research/bbld5x/public_wifi

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Wireless

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Wireless