SALT LAKE CITY--(BUSINESS WIRE)--Sorenson Media, pioneer and leader in the field of digitally-enabled Advanced TV and analytics, and Frank N. Magid Associates (Magid), the trusted and leading consultants to the media industry, today announced a partnership that will enable the firm to provide ongoing strategic counsel and research-based exploration of the benefits of Sorenson’s Advanced TV and analytics services to the industry.
A recognized thought leader in broadcast media, marketing, research and communications, Magid, in partnership with Sorenson Media, will initially focus on consumer-centric research to further educate broadcasters, content owners and advertisers on the opportunities enabled by Advanced TV. These emerging digital capabilities, including targeting, personalization, interactivity and real-time measurement, leverage Smart TVs to bring unprecedented opportunities to broadcast television. Through the Magid/Sorenson partnership, clients will have access to unique capabilities, strategies and insights, giving them access to the leading edge of monetization and value creation.
Sorenson Media’s Spark suite of products is currently being piloted across a number of TV markets in partnership with some of the nation’s leading broadcast groups and Smart TV manufacturers. “As we continue to roll out our Spark suite to leading broadcast groups across the country, we are assisting broadcasters and advertisers to take advantage of the emerging capabilities of digitally-enabled television such as real time viewing data, interactive programming enhancements and addressable advertising,” said Marcus Liassides, president and CEO of Sorenson Media. “With Magid's leading marketing and communications research and strategy, we will be able to best optimize business performance while continuing to develop innovative solutions for our customers.”
“We are thrilled to partner with Sorenson Media, to provide consumer-centric insights and strategic counsel that will help them better understand their value to the industry and their consumers,” said Debby Ruth, senior vice president of Frank N. Magid Associates. “Through this partnership, we will guide Sorenson Media to identify how broadcasters and marketers can compellingly engage TV viewers, and maximize broadcaster opportunities to grow revenue.”
In April, Sorenson Media and Magid will present research insights on consumer perceptions and attitudes towards Advanced TV features to a select group of industry partners and customers at NAB 2015 in Las Vegas. The focus of the research will be to help TV Manufacturers, Broadcasters and Advertisers leverage and implement the new opportunities enabled by Sorenson’s Spark products and the growing base of Smart TVs.
About Sorenson Media
Sorenson Media is focused on providing TV & video solutions that enable its customers to adapt and thrive in an increasingly digital landscape. Founded in 1995, Sorenson Media has been at the forefront of innovation in the world of digital video and television for nearly twenty years. Sorenson’s award winning Squeeze range of encoding and streaming products have been used by video professionals for over a decade to bring quality video to connected devices. Sorenson’s Spark range of products draws on this rich heritage and assists broadcasters, advertisers and content owners to bring digital media capabilities such as addressability, interactivity and real-time measurement to the world of broadcast television. For more information, visit www.sorensonmedia.com and follow us on Twitter at @sorensonmedia
About Frank N. Magid Associates
Frank N. Magid Associates is a research-based strategy firm with a special emphasis on media, entertainment, and gaming. For more than 57 years, Magid has successfully solved clients’ complex problems using a consumer lens to determine content, marketing, advertising and new product development strategies. We are multi-screen and emerging platform experts utilizing innovative qualitative and quantitative techniques to better understand consumer consumption of content and how messaging and positioning drives behavior and attitudes. Magid also has an extensive generational insights practice that illuminates the differences between Boomers, Gen Xers, Millennials and Plurals, the post-Millennial youth generation. For more information visit magid.com and follow us on Twitter at @TV_Magid