EMERYVILLE, Calif.--(BUSINESS WIRE)--Clif Bar & Company, a leading maker of nutritious and organic foods and drinks, today introduced a new category in sports nutrition with CLIF® Organic Energy Food. Inspired by the home recipes of Team CLIF Bar athletes, including world-class ultra runner Scott Jurek, each pouch is made from real food ingredients in delicious sweet or savory flavors.
Each recipe contains Certified USDA organic ingredients and is designed to capture the desire of athletes who want their sports nutrition to look and taste like the food they make at home. For example, the organic bananas in Banana Mango with Coconut provide both glucose and fructose for energy, while organic sunflower seed butter in Pizza Margherita delivers some fat and protein for longer-duration training and racing.
“Athletes are increasingly taking a simpler approach to performance nutrition, so we combined real food ingredients in a convenient, resealable pouch,” said Chris Randall, senior brand manager of the CLIF Performance Athlete Segment. “Our athletes say that these savory recipes help combat palate fatigue, allowing them to consume the nutrition their bodies need during longer-duration activities.”
CLIF Organic Energy Food sweet recipes are crafted for activities of one hour or more, while savory recipes also include small amounts of protein and fat beneficial for activities lasting two hours or longer. Team CLIF Bar athletes report that savory flavors help satisfy physiological cravings for electrolytes as well as emotional cravings for salty, comfort food and real food textures on-the-go.
“For years I had been wrapping vegan pizza to take on the trail during long runs, but I don’t always have the time to make it at home or access to a kitchen when I’m travelling,” said Scott Jurek, seven-time Western States 100 Mile Endurance Run champion. “Having CLIF Organic Energy Food in convenient packaging means it’s easier to take performance nutrition with home-cooked taste everywhere I go.”
Each recipe is gluten-free and does not contain partially hydrogenated oils, high fructose corn syrup, artificial flavors or synthetic preservatives. All recipes source ingredients that are not genetically engineered.
CLIF Organic Energy Food is available in four crave-worthy flavors:
- Banana Beet with Ginger
- Banana Mango with Coconut
- Pizza Margherita
- Sweet Potato with Sea Salt
All flavors are now available at sports retailers nationwide. (SRP: Sweet (90g) $2.29, Savory (120g) $2.99)
About Clif Bar & Company
Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.