OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE:P), the leading internet radio service, and Naxos, the world's leading classical label, today announced a multi-year agreement for a U.S. license encompassing its complete catalog of musical works. The direct deal creates marketing and business benefits for Pandora, Naxos and the artists it represents.
“This deal represents another important step in Pandora’s efforts to become an indispensable partner to music makers,” said Brian McAndrews, CEO of Pandora. “We have a passionate base of classical music listeners, and our agreement with Naxos ensures we can continue expanding the audience for their unparalleled catalog.”
Naxos leads the classical music vertical in terms of the number of new releases as well as the depth and breadth of its catalog. The label has one of the fastest growing catalogs of classical music from performances of the earliest compositions through today. Naxos is known for recording exceptionally talented new artists along with its long-standing relationships with some of the genre’s most respected artists, conductors, composers and ensembles including Leonard Slatkin, Marin Alsop, Gerard Schwarz, Nicolas Horvath, Tianwa Yang, Boris Giltburg, Baltimore Symphony Orchestra, Seattle Symphony Orchestra, Nashville Symphony, Paul Moravec, Michael Daugherty, Sir Peter Maxwell Davies, and countless others.
“Because of the way in which listeners enjoy music on Pandora, this partnership will allow us to introduce the unfamiliar to the magnificent world of classical music through the vast Naxos catalog of recordings. It will also give listeners who already know and love classical music the opportunity to discover new works, composers and performers,” said Jeff Van Driel, CEO at Naxos. “We look forward to a prosperous relationship with Pandora which will be prolonged by our mutual desire to serve our listeners, new and old.”
Pandora (NYSE:P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song, or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every day to hear music they love. www.pandora.com | Pandora Blog | Pandora LinkedIn | @PandoraPulse
Launched in 1987 and now offering more than 9,000 album titles, Naxos is the world's leading classical music label in terms of the number of new releases and the breadth of repertoire covered. Its strategy of recording exciting new repertoire with exceptional talent has been recognized with 19 Grammy awards, over 800 Penguin Guide 3-star recommendations, over 150 Gramophone Editor's Choice awards and numerous other honours. Naxos is a truly international label and produces over 200 new recordings a year in more than 30 countries. Please visit www.naxos.com.