DURHAM, N.C.--(BUSINESS WIRE)--Windsor Circle, an industry leader in lifecycle & retention marketing automation for retailers, will speak at the ROI Revolution Retail Traffic & Conversion Summit in Orlando on February 11-12. Windsor Circle will discuss how personalizing marketing content using data-driven analysis and tools helps retailers retain customers. Attendees will also hear insights from a top 500 online retailer evo.com, who has seen outstanding results with Windsor Circle’s award-winning retention marketing platform.
The two day-event will focus on smart tactics for driving more qualified traffic to retail websites and converting customers, with 18 sessions and over 25 conference speakers. Topics include conversion optimization, A/B testing, engagement strategies, on-site merchandising and personalization, customer retention, and using software to power effective marketing automation.
Windsor Circle’s Vice President of Marketing Andrew Pearson is a featured speaker at the event. He will discuss the importance of customer retention as a retail strategy in his session, “Customer Retention Through Data-Driven Personalization.” His presentation will explore the proven value of a retention strategy including data-driven customer segmentation that allows retailers to personalize marketing efforts.
“Customers want to buy from retailers who know them and treat them as individuals,” Pearson said. “Retailers who understand this and use data-driven tools to segment customer groups can easily tailor marketing campaigns to give customers personalized content and offers that increase engagement and returns.”
The Windsor Circle session will include insights from Nathan Decker, eCommerce Manager at outdoor lifestyle retailer evo.com. Decker will describe how evo uses Windsor Circle’s Retention Automation Software to import and analyze purchase history, product, and customer data for post-purchase email campaigns. With these targeted marketing efforts, evo has increased customer engagement to 3.2x the open rates and 9.6x the click rates compared to previous efforts.
“The targeted personalization enabled by data-driven lifecycle marketing helps retailers like evo cultivate stronger customer relationships and keep customers coming back,” noted Pearson. “We are excited to share some of the results our software can help retailers see.”
In addition to the chance to learn from the successes of evo and other retailers, the conference agenda offers networking opportunities and one-on-one strategy and coaching clinics on paid search marketing and web analytics. Keynote speaker and entrepreneur Bill Rancic, the first winner on Donald Trump’s Apprentice, will also share his knowledge and experience as an eCommerce business owner.
To learn more about the ROI Revolution Retail Traffic & Conversion Summit, visit http://www.roirevolution.com/summit/index.php.
To learn more about Windsor Circle’s automated retention marketing software and eCommerce data solutions, visit http://www.windsorcircle.com.
About Windsor Circle: Windsor Circle's Retention Marketing Platform helps online retailers keep and monetize their existing customers through data-driven, personalized, and automated lifecycle marketing programs connecting eCommerce platforms, email marketing software, and other data sources; analyzing customer purchase history and behavior; and automating customer loyalty, product recommendation, and other segmented email campaigns.
For press queries or further information, contact Rosa Fattahi by telephone at (877) 848-4113 or firstname.lastname@example.org.