Miller Lite Tap the Future® Returns to Fund Dreams for Aspiring Entrepreneurs

The Original Lite Beer Is Looking to Reward Entrepreneurs for Originality and Passion

SXSW 2015

CHICAGO--()--Miller Lite Tap the Future is searching for passionate entrepreneurs working to make their business dreams a reality. Entrepreneurs with authentic business ideas can compete for a grand prize of more than $200,000 and receive expert advice from Daymond John of ABC’s “Shark Tank.”

Starting February 6, entrepreneurs and business partners can submit applications to be entered into a three-phase contest:

1. February 6 through April 10, 2015, entrepreneurs 21 and older can apply by submitting business information through MLTaptheFuture.com.

2. Thirty semi-finalists will be selected to compete in live pitch events in Atlanta, Dallas, Los Angeles, Miami, Philadelphia and Detroit throughout the month of July. John and a panel of expert judges will select one business in each city to win $20,000 and advance to the national finals.

3. Six finalists will present before a national panel of judges in Chicago in September, where one team will win the $200,000 grand prize.

“Miller Lite Tap the Future is the ultimate competition for entrepreneurs who want to be recognized and rewarded for following their true passion,” said John. “I encourage all entrepreneurs to apply for a chance to get their original idea out there and receive advice on how to take it to the next level.”

In its two-year run, Tap the Future has garnered more than 4,000 entries, has awarded $700,000 in funding and has driven its alums towards success. The most recent grand prize winners are a group of former fraternity brothers that founded Bellhops, a national moving service that utilizes college students to facilitate residential moves at an affordable cost. Other program winners include Notre Dame alums Sean O’Brien and Evan Wray of Swyft Media, a sticker and emoji company that mobile messaging apps, such as Viber, Kik, Tango and Paltalk, can utilize as part of their services. Poised for success, the company was recently acquired for $27 million just one year after winning the grand prize.

“The original light beer exists because Frederick Miller followed his passion against all odds, so it is important for Miller Lite to support entrepreneurs who want to pursue theirs,” said Steve Canal, MillerCoors manager of community commerce and partnerships. “Not only does Miller Lite Tap the Future offer entrepreneurs the chance to interact with top business experts like Daymond John, but it also provides the tools and funding resources to help bring great ideas to life.”

Miller Lite Tap the Future has partnered with South by Southwest (SXSW), the annual music, film and interactive conference and festival taking place March 13-22 in Austin, Texas. Attendees that visit the Miller Lite booth will have the opportunity to submit an application, network with like-minded entrepreneurs and share original ideas.

For official rules and information, visit www.MLTaptheFuture.com.

About Miller Brewing Company

Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter) was introduced nationally in 1975 and is among the top-five selling beers in the United States. Miller Fortune (MillerFortune.com, Facebook.com/MillerFortune, @MillerFortune on Twitter) is brewed with caramel malt and cascade hops for a balanced taste and smooth finish. The brewery’s oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and is still brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.

Contacts

MillerCoors
Kirby Nardo (Press Contact Only)
312.496.5731
Kirby.Nardo@MillerCoors.com
or
Flowers Communications Group
Luis Castelló (Press Contact Only)
312.228.8828
lcastello@flowerscomm.com

Release Summary

Miller Lite Tap the Future is a business competition that provides entrepreneurs an opportunity to compete for a grand prize of more than $200,000 and present their idea to Daymond John.

Contacts

MillerCoors
Kirby Nardo (Press Contact Only)
312.496.5731
Kirby.Nardo@MillerCoors.com
or
Flowers Communications Group
Luis Castelló (Press Contact Only)
312.228.8828
lcastello@flowerscomm.com