Research and Markets: Consumer Segmentation: Smart Home Packages 2014

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/27vgq5/consumer) has announced the addition of the "Consumer Segmentation: Smart Home Packages" report to their offering.

Consumer Segmentation: Smart Home Packages presents a segmentation analysis of the market for smart home devices services. It identifies which consumer segments are most likely to adopt products and services and how motivations differ between each segment. The research gauges consumer willingness to adopt smart home systems by presenting three hypothetical smart home packages.

Key Topics Covered:

1. Segmentation Overview:

  • Segmentation Overview
  • Segmentation Methodology
  • Segment Demographic Profile
  • Estimated Income ($1,000s) by Segment (Q2/14)
  • Home Security System Ownership and Professional Monitoring Service Subscription by Segment (Q2/14)
  • Smart Home Device Intenders and Owners by Segment (Q3/14)
  • Smart Home Device Purchase Intention by Segment (Q3/14)
  • Four Groups of Attitudes
  • Attitudinal Motivations by Segment (Q2/14)

2. Demand for Smart Home Packages by Segment:

  • Three Hypothetical Smart Home Packages
  • Likelihood of Buying a Smart Home System & Subscribing to a
  • Professional Monitoring Service (Q4/13)
  • Likelihood of Purchasing Smart Home Package (Q4/13)
  • Reason for Not Purchasing Smart Home Packages (Q4/13)

3. Marketing Personas:

  • Segment Personas - Smart Device Intenders
  • Segment Personas: Young Adrift
  • Segment Personas: Young Go Getters
  • Segment Persona: Picket Fencers
  • Segment Persona: Life Interrupted & Empty Nesters

For more information visit http://www.researchandmarkets.com/research/27vgq5/consumer

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Consumer and Personal

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Consumer and Personal