MINNEAPOLIS--(BUSINESS WIRE)--The #AllianzBirdies Challenge came to a close Feb. 8 with thousands of people putting #AllianzBirdies in their social media posts during the month-long campaign that ended at the Allianz Championship in Boca Raton, Fla. Allianz will donate $50,000 to Junior Achievement of South Florida – $2 for every post that included #AllianzBirdies in Twitter, Facebook and Instagram accounts during the 2nd annual Allianz social media campaign.
“Financial literacy prepares youth with a solid financial foundation that supports their future,” said Allianz Life Chief Marketing Officer Nancy Jones. “Junior Achievement of South Florida is a leader in financial literacy, and I’m grateful for the key role they played in this campaign. Thanks to JA volunteers and to all who participated in this campaign. Together, we generated donations and raised awareness about the need for youth financial literacy programs.”
The #AllianzBirdies Challenge followed two golf events, the Allianz Championship and the World Golf Tour, an online golf game. A record number of supporters used #AllianzBirdies with approximately 22,000 posts hitting social media while they watched the Championship and played the online game. Due to the great social media engagement results, Allianz rounded the total donation amount to $50,000.
“I was amazed to see the large number of people who participated in the #AllianzBirdies Challenge,” said JA of South Florida Board Member Stu Morris. “This donation from Allianz will help us enhance our programs, which teach area youth about financial literacy, entrepreneurism and work-readiness.”
Over the past two years, Allianz Life Insurance Company of North America, the life insurance unit of Allianz in the United States, has donated more than $228,500 to JA in South Florida and Minnesota.
About Allianz Life Insurance Company of North America
Allianz Life Insurance Company of North America, one of FORTUNE’s 100 Best Companies to Work For in 2014, has been keeping its promises since 1896. Today, it carries on that tradition, helping Americans achieve their retirement income and protection goals with a variety of annuities and life insurance products. As a leading provider of fixed index annuities, Allianz Life is part of Allianz SE, a global leader in the financial services industry with 147,000 employees worldwide. More than 83 million private and corporate customers rely on Allianz knowledge, global reach, and capital strength to help them make the most of financial opportunities.
About Junior Achievement of South Florida
Junior Achievement (JA) is the world’s largest and fastest growing organization dedicated to educating young people, grades K – 12, about entrepreneurship, financial literacy, and work readiness. Believing in the boundless potential of young people, JA of South Florida empowers approximately 50,000 students each year to own their financial success. Through partnerships with public and private schools, JA builds young peoples’ capacity to spur economic development and contribute to America’s global economic competitiveness. For more information, visit www.jasouthflorida.org.