Research and Markets: Consumer Segmentation: OTT Video Buyers

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/hcccmp/consumer) has announced the addition of the "Consumer Segmentation: OTT Video Buyers" report to their offering.

Consumer Segmentation: OTT Video Buyers analyzes trends in the consumption of over-the-top video. It analyzes trends with Parks Associates' video segmentation approach, which groups consumers based on their video consumption habits. This research also gauges the demand for new over-the-top services from companies and brands such as HBO, CBS, and others.

Key Topics Covered:

1. Video Consumption Trends:

  • Video Consumption by Platform (2010 - 2014)
  • Video Consumption on TV Sets by Source (2010 - 2014)
  • Household Monthly Spending on Internet Video (2012 - 2014)
  • OTT Subscription by Age (2013 - 2014)
  • OTT Subscription by Household Income (2013 - 2014)
  • OTT Service Subscription (2012 - 2014)
  • Who Pays for OTT Service Subscription (Q3/14)

2. OTT Video Trends:

  • Parks Associates Multiscreen Segmentation
  • Video Viewing Segments (Q3/14)
  • Segment Descriptions
  • OTT Video Consumption on TV Sets (2012 - 2014)
  • Household Monthly Spending on Subscription Internet Video Services (2012 - 2014)
  • Household Monthly Spending on Renting Video Downloads (2012 - 2014)
  • Household Monthly Spending on Buying Video Downloads (2012 - 2014)

3. Demand for New OTT Video Services:

  • Willingness to Subscribe to New Over-the-Top Services (Q4/14)
  • Willingness to Subscribe to New Over-the-Top Services by Age (Q4/14)
  • % of Those Likely to Subscribe to New Over-the-Top Services with Video Services (Q4/14)
  • Willingness to Subscribe to Over-the-Top HBO or CBS Service by Pay-TV Provider (Q4/14)
  • Likelihood of Canceling Other Services if Subscribing to HBO or CBS Over-the-Top Service (Q4/14)

For more information visit http://www.researchandmarkets.com/research/hcccmp/consumer

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Consumer and Personal, Tape, Video and DVD

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Consumer and Personal, Tape, Video and DVD