Research and Markets: The Super Buyer: Characteristics of High ARPU Customers (4Q 2014)

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/9mb2cs/the_super_buyer) has announced the addition of the "The Super Buyer: Characteristics of High ARPU Customers (4Q 2014)" report to their offering.

The Super Buyer: Characteristics of High ARPU Customers analyzes broadband and pay-TV subscribers in the top ARPU quintile and contrasts them against those in the bottom ARPU quintile. It includes a demographic profile of each group and investigates content spending and consumption differences between the two.

Key Topics Covered:

1. Overview Access & Entertainment Service ARPUs:

  • Average Monthly Cost of Home Services (2012 - 2014)
  • Home Service Subscription (2012 - 2014)
  • Monthly ARPU and Top/Bottom Quintile Limits by Service (Q3/14)

2. The Super Buyers:

  • Super Buyers by Age (Q3/14)
  • Demographic Profile of Super Buyers
  • Mobile Phone Service ARPU by Service ARPU (Q3/14)
  • Netflix Subscription by Service ARPU (Q3/14)
  • % of Subscribers with "Never Miss" Program by Service ARPU (Q1/14)
  • Service Provider Market Share of Triple Play Service by Service ARPU (Q3/14)
  • Service Provider Market Share of Stand-alone TV Service by Service ARPU (Q3/14)
  • Service Provider Market Share of Stand-alone Broadband Service by Service ARPU (Q3/14)
  • Likelihood of Service Changes by Service ARPU (Q1/14)

3. The Super Buyers and Content Consumption & Spending:

  • Spending on Video and TV Service Packages by Service ARPU (Q3/14)
  • Spending on Video and Stand-alone TV or Broadband Service Packages by Service ARPU (Q3/14)
  • Breakdown of Spending on Video and TV Service by Service ARPU (Q3/14)
  • Hours of TV Viewing and Service ARPU (Q3/14)
  • % of TV Viewing Linear Video by Service Package and ARPU (Q3/14)

For more information visit http://www.researchandmarkets.com/research/9mb2cs/the_super_buyer

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Consumer and Personal, Retailing and Services

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Consumer and Personal, Retailing and Services