NEW YORK--(BUSINESS WIRE)--PulsePoint, a next-gen advertising technology platform, today announced the appointment of Jack Dempsey Southerland III to the role of SVP of Programmatic Solutions. Southerland will manage the extension of PulsePoint’s open RTB platform in developing programmatic direct and custom solutions. Southerland will be responsible for developing full-funnel programmatic strategies for brands and agencies, combining PulsePoint’s customized audience and inventory packages with the scale and efficiency of its global exchange. He will report to Chief Operating Officer, Darline Jean.
Southerland joins PulsePoint from Varick Media, where he served as SVP of Programmatic Solutions and helped re-launch the Varick Media Management (VMM) Trading Desk from an in-house operation to an external desk. He also held media roles at The Media Kitchen, OMD, Deutsch and Saatchi & Saatchi, where he worked closely with top brands such as Johnson & Johnson, Procter & Gamble, Band of America and Revlon. Southerland received Media Week’s Media Plan of the Year award for his work with Panasonic and was named Business Marketing Association’s Communicator of the Year for his work with Vanguard.
“Jack understands the full advertising ecosystem. He empowers marketers to understand what’s next in programmatic and how to build the right strategy for each campaign objective. His unique experience combined with PulsePoint’s scale, growth and profitability will help drive PulsePoint’s custom solutions and help buyers and sellers make better decisions and meet industry demand,” said Darline Jean, COO.
“PulsePoint’s proprietary technology capabilities offer brands a variety of solutions to reach audiences programmatically, regardless of whether the message is packaged as display ad, video, mobile or content marketing. I’m thrilled to be working with an excellent team and for a company growing and innovating as quickly as PulsePoint is, to take digital advertising and programmatic to the next level,” Southerland said.
This news follows PulsePoint’s recent announcement of 106% year-over-year revenue growth, strong profitability, solid cash flow and more than 800 billion biddable impressions across PulsePoint’s industry-leading programmatic platform in 2014.
PulsePoint™ is a next-gen advertising technology platform that fuses the science of programmatic targeting, distribution and optimization with the art of content marketing. Our platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights.
Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco and London.