DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/wl7s6r/sports_drinks) has announced the addition of the "Sports Drinks Market in Australia 2015-2019" report to their offering.
The Sports Drinks market in Australia to grow at a CAGR of 6.17% over the period 2014-2019.
Sports drinks are functional beverages formulated to maintain electrolytes balance in the body. They help in energizing an individual during exercise. Sports drinks are a combination of sugar, water, carbohydrates and electrolytes. They act as a fuel source, replacing the water lost during perspiration and maintaining the acid-base balance in the body during intense physical exercise. They are rapidly absorbed by the intestine to facilitate immediate improvement in productivity and performance.
The introduction of sugar-free options is one key trend emerging in the market. Consumers are becoming increasingly health conscious, therefore, avoiding carbonated drinks and, in turn, increasing the demand for drinks that have zero sugar and low calorific values.
According to the report, one of the major drivers of the market is the functional benefit provided by sports drinks. Sports drinks enhance performance by way of rehydration and by replenishing elements that are lost during intensive exercise. This creates a balance of carbohydrates and electrolytes, which is essential for athletes.
Further, the report states that one of the major challenges that the market faces is the health concerns linked with the consumption of sports drinks. These drinks contain high levels of sugar and are highly acidic, which poses problems for the body.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
- Post Holdings
Other Prominent Vendors
- Body Science International
- Frucor Beverages
- High 5
- PacificHealth Laboratories
- Suntory Holdings
- The Winners Sport Nutrition
- Vitaco Health
For more information visit http://www.researchandmarkets.com/research/wl7s6r/sports_drinks