Media Alert: Rocket Fuel Wins IAB Excellence Award for Innovation and Customer Service

The Interactive Advertising Bureau and Advertiser Perceptions Inc. Select Rocket Fuel for the Overall Sales Excellence Award

REDWOOD CITY, Calif.--()--Rocket Fuel (NASDAQ:FUEL), a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced that it is the recipient of the Interactive Advertising Bureau’s (IAB) Overall Sales Excellence Award. Rocket Fuel joins the ranks of a select group of other successful notable companies who have won this award, including the New York Times, AOL, NBC, and LinkedIn.

“This award is a testament to the hard work of our Sales team to ensure the success of our clients,” said Richard Frankel, Rocket Fuel President. “We thank IAB for recognizing Rocket Fuel as a Sales Excellence Award recipient. It is a distinct honor to be recognized at this level, made even more valuable because it is determined by the influential buying community of agencies and advertisers. It is also recognition of the fundamental tenets of our business: delivering superior customer service with an unwavering focus on technology innovation to drive business outcomes for our clients.”

Rocket Fuel is one of only two companies to receive a 2015 IAB Sales Excellence Award. This is a distinct honor, made even more valuable because it is determined by the buying community using empirical data. The IAB is comprised of more than 650 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. Recipients were selected in partnership with Advertiser Perceptions, Inc., a noted research firm specializing in the agency and marketer communities, which conducted a two-wave survey among agencies and advertisers to identify organizations and salespeople worthy of the IAB Sales Excellence Awards.

The Sales Excellence Award recognizes companies with the highest scores on key attributes of selling: customer service, knowledge, and innovation. This year, across the two waves of research, 720 executives at agencies and advertisers, each of whom bought at least $1 million in digital advertising in the last year, responded to the surveys.

2015 IAB Sales Excellence Awards Winners are:

  • Overall Sales Excellence for a Small to Medium Size Sales Organization: Rocket Fuel
  • Overall Sales Excellence for a Large Sales Organization: Discovery Digital Media
  • Leadership through Mentoring: David Lawenda, Head of US Global Marketing Solutions, Facebook
  • Sales Person of the Year:
    • East Coast: Eve Silver, Google
    • West Coast: Dominic Rioux, Amazon
    • Central: Angie Cucco, Google
    • South: Willy Ruiz, Pandora and Rusty Roberts, Pandora

About Rocket Fuel

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Latin America, Europe, and APAC. Customers trust Rocket Fuel’s Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

Contacts

Rocket Fuel
Kenya Hayes, 650-481-6178
pr@rocketfuel.com

Release Summary

The Interactive Advertising Bureau (IAB) and Advertiser Perceptions Inc. select Rocket Fuel for their Overall Sales Excellence Award.

Contacts

Rocket Fuel
Kenya Hayes, 650-481-6178
pr@rocketfuel.com